“The retail industry is undergoing a dramatic transformation as consumers’ purchase behavior shifts to include new digital channels,” said Achim Schneider, global head, SAP Retail Business Unit. “Retailers can adapt to meet these expectations by leveraging smarter systems to deliver brand consistency across the entire path to purchase. I believe that SAP’s recognition in this report emphasizes the company’s dedication to helping retailers turn the point of decision into point of sale.”
In the Point of Service category, Forrester positions the SAP Omnichannel Point-of-Sale application by GK, an SAP partner, highest among all vendors’ products. SAP also received the highest possible score in the Market Presence category, with a score of 5.00 out of a possible 5.00.
“SAP delivers compelling omnichannel retail capability,” the report states. “The POS team is well structured and delivers functional well-tested software.”
SAP Omnichannel Point-of-Sale is an integrated part of the omnichannel solutions for retail offered by SAP and allows providers to more effectively blend brick-and-mortar sales with digital commerce. When used with omnichannel tools in the SAP Customer Experience portfolio, SAP Omnichannel Point-of-Sale delivers a cohesive and personalized experience for consumers and retailers alike.
According to Forrester: “The trick for POS vendors today is to exploit new capabilities to provide both mobility and secure distribution of enterprise data and logic for resilient offline trading.”
SAP believes that it achieves this with the SAP Commerce Cloud portfolio, part of SAP Customer Experience, which allows retailers to optimize their own data collection and distribution systems while providing a memorable and straightforward experience for consumers, regardless of where they shop.
Stacy Ries, +1 (484) 619-0411, email@example.com, ET
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