SAP Recognized as a Leader in 2019 Magic Quadrant for Sales Force Automation

WALLDORF — SAP SE (NYSE: SAP) today announced it has for the first time been placed by Gartner Inc. as a leader in the 2019 Magic Quadrant for Sales Force Automation.*

Gartner defines sales force automation (SFA) as “systems that support the automation of sales activities, processes and administrative responsibilities for organizations’ sales professionals.”

According to the report, SAP was positioned in the Leaders quadrant based on its ability to execute and for completeness of vision.

“Today’s sales force must account for all interactions between an organization and a customer in order to be successful,” said Giles House, general manager, Sales Cloud, SAP. “By delivering a better selling experience, with data on every opportunity in one place, sales reps focus on accelerating the buying process instead of getting bogged down by manual data entry and admin. We believe that being named a leader in Gartner’s Magic Quadrant for Sales Force Automation validates our approach to building high-performance sales teams that strive to exceed revenue goals and win new customers.”

SAP was also named a leader in the 2019 Gartner Magic Quadrant for Sales Performance Management** and a leader in the 2018 Gartner Magic Quadrant for Configure, Price and Quote Application Suites.***

Access a complimentary copy of the Gartner Magic Quadrant for Sales Force Automation report.

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Media Contacts:
Michael Baxter, SAP, +49 151 1719 6185, m.baxter@sap.com, CET
SAP News Center press room; press@sap.com
Jenny Radloff or Nikki Festa, PAN Communications, +1 (617) 502-4300, SAPCX@pancomm.com, ET

*Theodore Travis, Melissa Hilbert, Adnan Zijadic, Ilona Hansen, “Gartner Magic Quadrant for Sales Force Automation,” Gartner, June 26, 2019.
*Melissa Hilbert, Adnan Zijadic, “Gartner Magic Quadrant for Sales Performance Management,” Gartner, January 14, 2019. (SAP is included as “SAP (CallidusCloud)” following the acquisition of CallidusCloud by SAP in April 2018.)
***Christina Klock, Mark Lewis, Melissa Hilbert, “Gartner Magic Quadrant for Configure, Price and Quote Application Suites,” Gartner, November 5, 2018.

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