SAP NEWSBYTE June 12, 2024 SAP SE (NYSE: SAP) today announced that Hunkemöller International B.V., Europe’s fastest growing lingerie brand, has moved to the cloud, leveraging the RISE with SAP solution to offer customers personalized experiences and to keep up with strong demand.  

With more than 850 retail stores and 15 online stores across 23 countries, Hunkemöller needed a technology infrastructure that could scale and keep up with the brand’s growth. Moving from an on-premise system to SAP S/4HANA Cloud, private edition with Google Cloud marks the first milestone in Hunkemöller’s digital transformation journey to become a data-driven company. 

Hunkemöller has an omnichannel sales strategy, selling through its own shops and through wholesale and international franchises. Strong wholesale activities were one of the reasons the company looked to move to the cloud. Hunkemöller wanted a technology infrastructure that could offer flexibility, personalized insights into customers’ shopping behaviors and innovation to position itself for further growth.   

With SAP S/4HANA Cloud, Hunkemöller is eyeing its next step in its digital transformation journey as it embarks on the implementation of SAP S/4HANA for fashion and vertical business, a version of SAP S/4HANA optimized for the fashion industry. The solution will allow the company to manage its business from design to wholesale and retail all on one platform. This will enable Hunkemöller to deliver collections faster on all channels, optimize inventory and cost as well as increase margins.  

“About 75% of our customers are already a member of Hunkemöller,” said Gordon Smit, CTO, Hunkemöller. “How great would it be if we could offer them an even more personalized experience? For example, by predicting when a customer wants to make a repeat purchase and being able to send the right offer at the right time. Thanks to our current efforts with RISE with SAP, we are ready for that next phase. This is going to be a game changer for our customer experience.” 

Achim Schneider, global head of industry business unit retail and wholesale distribution, SAP, said: “Having worked closely over the past few months and migrating from on-premise to cloud in 48 hours is testament to the strong collaboration that our teams have had. With RISE with SAP now implemented, Hunkemöller is ready to continue building on the strong growth momentum they’ve had, and I’m excited to see them setting new standards in the lingerie market.”  

Visit the SAP News Center. Follow SAP at @SAPNews. 

Media Contact: 

Lesa Plingen, +49 622-776-9000, lesa.plingen@sap.com, CET  

SAP Press Room; press@sap.com  

# # # 

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2022 Annual Report on Form 20-F. 

© 2023 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.