The end of third-party cookies is set to transform targeted advertising; changing how companies collect and store customer data. Here’s how you can manage the…
The Rapidly Evolving Nature of Customer-Centricity
An effective customer focus can be a business differentiator, but the pandemic and the changing attitude of customers means technology is key in meeting customer…
The Rise of the Modern Customer Data Platform
In today’s digital-first, mobile-dominated marketplace, customers interact with businesses across a wider range of channels and a broader life cycle than ever before. Add to…
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