Hyper-personalisation focuses on tailoring marketing to individual customers, with a particular emphasis on customer-centric and data-driven marketing. Click here to download the S&P Global Market…
The Rapidly Evolving Nature of Customer-Centricity
An effective customer focus can be a business differentiator, but the pandemic and the changing attitude of customers means technology is key in meeting customer…
Introducing the Recharged, Expanded SAP Service Cloud
Let’s face it: Customer service is at the core of the customer experience. Every customer service interaction is a moment of truth that puts your…
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