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MWC19 opens in Barcelona on February 25. If you plan to attend this leading digital innovation event, you will certainly want to stop by the SAP…
CRM Is Dead, and Other Thoughts About the Customer Experience Market
Traditional customer relationship management (CRM) can’t answer the biggest customer challenge facing companies, says Jeremy Cox, a principal analyst at UK-headquartered research firm Ovum. For…
SAP Announces New Courses to Enable the Intelligent Enterprise
WALLDORF — SAP SE (NYSE: SAP) today announced four new courses for the openSAP platform focused on enabling the Intelligent Enterprise using SAP technology. The…
A Bold Step for Enterprise Machine Learning: These are SAP’s New Machine Learning Offerings
At SAPPHIRE NOW last year, SAP launched SAP Leonardo Machine Learning. One year later, machine learning has made another great step forward and is about…
CEO Bill McDermott: How SAP Is Augmenting Humanity to Unleash Economic Growth
Bill McDermott, CEO of SAP SE, had three main messages for the capacity crowd at the company’s biggest customer event this year: Intelligence is only…
CRM is Dead, Long Live CRM
Is your CRM serving your customers or just serving your sales management? Does it make a difference? From a long- and medium-range perspective, it does…
SAP C/4HANA in Action: Introducing SAP’s New Digital Experience Starting with SAP.com
As my colleagues and I gather with hundreds of customers, partners and influencers at SAPPHIRE NOW, certain topics will inevitably arise throughout the event, as…
SAP Announces New Suite of Solutions to Modernize CRM and a New Data Management Suite
ORLANDO, Fla. — SAP SE (NYSE:SAP) today fulfilled its ambition to disrupt the marketplace for customer relationship management (CRM) with the formal introduction of a…
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