As the father of three pre-teen and teen children, I am constantly reminded of the generational divide between myself and my children when we discuss…
The Age of Hyper-personalisation and Data-driven Marketing
Hyper-personalisation focuses on tailoring marketing to individual customers, with a particular emphasis on customer-centric and data-driven marketing. Click here to download the S&P Global Market…
SAP Concur Webinar Reveals why Employee Experience Matters
Transform your business by increasing efficiency, promoting user satisfaction, and boosting employee engagement. In a webinar sponsored by SAP Concur Marco Dal Moro, lead of SAP Concur…
How Responsible Businesses Put Trust, Ethics, and Sustainability First
Lost in the euphoric rise of upbeat digital growth predictions this year is a corresponding wave of people-first trends. Here’s how some research and business…
SAP Presents Blank Canvas, an SAP Original Series
Today, SAP launched the Blank Canvas original series by SAP, a newly created three-part video series that explores the impact of “the Passionates,” a growing…
The Rapidly Evolving Nature of Customer-Centricity
An effective customer focus can be a business differentiator, but the pandemic and the changing attitude of customers means technology is key in meeting customer…
Why the Human Element of Digital Transformation Should be Prioritised
Companies need to develop modern software applications that deliver exceptional customer and employee experiences in today’s increasingly interconnected world. From big data to artificial intelligence,…
Manage Experiences Intelligently in a Socially Distant World
It would be easy to conclude that the hype surrounding the Experience Economy is over, following the world-changing events of 2020. Physical distancing has been…
White Paper: Experience Management in Retail Banking
In financial services, the banks, credit unions, credit card companies and lending institutions that lead the industry have seen exponentially increasing success because they focus…
Focus on Business Outcomes to Improve B2B Sales Efforts
The events of the past year have forced a rethink of how organisations engage in the B2B sales process. The so-called ‘Amazon Effect’ on B2C…
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