{"id":141365,"date":"2020-10-16T12:48:31","date_gmt":"2020-10-16T12:48:31","guid":{"rendered":"https:\/\/news.sap.com\/africa\/?p=141365"},"modified":"2020-10-16T07:49:06","modified_gmt":"2020-10-16T07:49:06","slug":"sap-ceo-launches-new-customer-data-platform-at-sap-customer-experience-live","status":"publish","type":"post","link":"https:\/\/news.sap.com\/africa\/2020\/10\/sap-ceo-launches-new-customer-data-platform-at-sap-customer-experience-live\/","title":{"rendered":"SAP CEO Launches New Customer Data Platform at SAP Customer Experience LIVE"},"content":{"rendered":"

Christian Klein, CEO of SAP SE, today launched the SAP Customer Data Platform<\/a> during his keynote at the virtual SAP Customer Experience LIVE<\/a> conference.<\/p>\n

The new platform will enable organizations to create individual but anonymized 360-degree customer profiles using data from multiple sources within and outside of a company, including online sources and social channels.<\/p>\n

Klein\u2019s announcement<\/a>, made on the first day of the online event, underscores SAP\u2019s commitment to the growing market for customer experience (CX) software and its role in building the Intelligent Enterprise.<\/p>\n

\u201cYou cannot think about CX separately; it needs to be considered as an integral part of an intelligent enterprise,\u201d Klein said. \u201cThat\u2019s why CX is one key element of SAP\u2019s holistic strategy.<\/p>\n

\u201cWe are continuously evolving our CX portfolio while keeping our focus areas at heart \u2013 SAP Commerce Cloud, SAP Marketing Cloud, SAP Sales Cloud, SAP Services Cloud, and our brand-new SAP Customer Data Platform,\u201d he added. \u201cOur investments in those areas \u2014 most recently the planned acquisition of Emarsys \u2014 demonstrate our commitment to the CX market.\u201d<\/p>\n

Addressing his virtual audience, the SAP CEO noted that meaningful customer experiences have three key characteristics: \u201cThey are hyper personalized, they are seamless, and they are delivered across all channels your customers opt for.\u201d<\/p>\n

\u201cHow can brands stand out, how can you build customer relationships for life?\u201d Klein asked. \u201cBy delivering the right information at the right time. And that is only possible with highly personalized experiences. At the center of those experiences is one key ingredient: data. That is why I am so excited to launch our new SAP Customer Data Platform.\u201d<\/p>\n

Customer experience has become an increasingly important differentiator for brands, especially during the current coronavirus pandemic<\/a>. As Klein said the keynote, \u201cCOVID-19 has challenged all companies to accelerate their business transformation and forced them to reinvent\u00a0the experience for their customers.\u201d<\/p>\n

As a result many companies are turning to customer data platforms to help deliver personalized experiences for a variety of marketing uses and to help improve customer loyalty. However, a unified customer experience is impossible without unified customer data and most data originates in separate systems that were not designed to share with anything else.<\/p>\n

In addition, while a customer data platform may unify customer data, a narrow marketing focus has often limited their true potential. SAP\u2019s new customer data platform aims to tap the full power of the platforms by adding context to commerce, sales, and service experiences, as well as providing a more effective tool for marketing.<\/p>\n

SAP Customer Data Platform is designed to tackle four key opportunities to increase brand reach and effectiveness while respecting data-privacy:<\/p>\n