SAP Makes an Instant Impact on the SMB Market, Doubles its Channel Partners

January 29, 2004 by SAP News 0

Sydney, AustraliaDemand for SAP’s Small and Midsize solutions have surpassed expectations, and has lead SAP Australia and New Zealand (ANZ) to increase its channel partners by more than 50 per cent in the first three months. This aggressive recruitment of channel partners has resulted in more than 20 new customer signings, and also demonstrates how critical SAP views the channel in its push to acquire a significant share of the Small and Medium Business (SMB) market.

In addition to offering industry leading software for SMBs, SAP provides key differentiation to its channel partners through its commitment to professional development, support, training and lead generation. This helps maximise strategic business opportunities for both SAP and its channel partners.

Since its SMB launch, SAP has signed more than 20 new customers including leading fashion house, Oroton Group, homewares brand, Cucina Appliances, Tasman Insulation and Unique Micro Design.

“A comprehensive channel program and three tiered product offering provides a solid platform for our SMB strategy, and this early uptake of channel partners and new customer wins validates this approach,” said Mr Tim Cavill, SMB Director, SAP ANZ.

A strong channel partner program is now in place and SAP will continue to select industry specialist SMB partners across Australia and New Zealand to match the flexibility, reliability and vertical capability of its SMB solutions.

To support SAP’s growth in SMB, the company has also announced two new appointments to its SMB team. In newly created roles, Vince Cordi will become SAP Business One Channel Manager and Jodie Lunn will assume the role of Solutions Expert for Strategic Accounts.

“We are pleased to have built partnerships with highly skilled channel organisations who have historically represented existing mid-
market products.” Mr Cavill concluded.