Auckland, New Zealand — SAP has made a further commitment to the New Zealand Small and Midsized Business (SMB) market with the appointment of sales and service reseller Eagle Technology Group Ltd.
Tim Cavill , SAP SMB Director Australia & New Zealand, said SAP is very excited by the partnership and that Eagle’s brand and market reach will form a key part of SAP’s overall SMB strategy.
“The appointment demonstrates how critical SAP views the reseller channel in its push to acquire a significant share of the SMB market,” said Mr Cavill.
In January SAP also appointed Enprise as an SAP reseller.
“We are very pleased to welcome Eagle Technology as a channel partner. Eagle Technology has been an industry icon across the New Zealand market for several decades and brings a wealth of experience across the mid market, particularly in business applications”, said Mr Cavill.
Eagle Technology will build a dedicated team around SAP Business One covering sales, implementation and ongoing services. SAP Business One is targeted specifically at SMBs.
Eagle Technology will leverage its market presence and capability to drive market penetration of SAP Business One.
“Eagle Technology and SAP share a common vision of providing New Zealand SMB businesses with world class applications,” said Mr Cavill.
“In addition to offering industry leading software for SMBs, SAP provides key differentiation to its channel partners through its commitment to professional development, support, training and lead generation. This helps maximise strategic business opportunities for both SAP and its channel partners”.
Eagle Technology Group is one of New Zealand’s largest privately held IT total solutions providers with more than 170 employees and represents all of the leading brands in hardware and software. Eagle provides expert business application software integration and consulting support services. Founded by Trevor Eagle in 1969, Eagle Technology has a customer base in the UK, Australia and South Africa, and owns the New Horizons IT training franchise in New Zealand.
A strong channel partner program is now in place and SAP will continue to select industry specialist SMB partners across Australia and New Zealand to match the flexibility, reliability and vertical capability of its SMB.