Small and Midsize Businesses Across Australia and New Zealand Chose SAP

SAP ANZ Closes Deals with close to 100 New Customers During First Half 2005

SydneySAP Australia and New Zealand (ANZ) today released details of its second quarter and half year performance in the market for business applications among small and midsize businesses (SMBs). The company’s second quarter for the current financial year ended on 30th June 2005.

The company has grown its SMB division by 18% in the first half of 2005, closing deals with close to 100 new customers during the first half of 2005 and signing 6 new partners to continue its momentum. These partners include Western Australia’s Courtland, Melbourne’s Clarity Consulting Group and in New Zealand, Auckland based Velocity Global has an SAP Business One partner and Tango Group has become a mySAP All-in-One partner.

New SAP Business One customers include Alphamed, a Sydney-based company; MacMedia, an Apple reseller in Adelaide; Poseidon Tamara, a Victorian food manufacturer of Black Swan Dips; and Concise Office Automation, an NEC reseller in Sydney.

SAP’s mySAP All-in-One product attracted Wagner Investments, a Queensland engineering services company sold through partner, Extend Technologies. Supply Chain Consulting has signed new mySAP All-in-One customers for their Best Practice SAP solutions branded SLIM; PlayCorp Group of Companies (including brands such as Everlast, NRL, AFL and Deborah Hutton), Lonely Planet, General Pants and Rusty Australia. PlayCorp Group of Companies implementation has already gone live, on time and on budget.

REALTECH demonstrated its strength in the regulated manufacturing industries when it agreed a deal with Western Australia’s Orion Laboratories for the mySAP All-in-One solution.

Further qualified mySAP All-in-One industry solutions have been added to the stable by SAP Channel Partners with SLIM for Fashion Retail (Supply Chain Consulting), Steel Fabrication (Intesy), X.10 Automotive Component Supplier and X.10 Human Resources & Payroll (Extend Technologies).

SAP New Zealand has grown its first half SMB new customer additions by 238% over the same period last year. New customers for SAP Business One include New Zealand Crane Hire. The SAP partner Enprise will implement SAP Business One at New Zealand Crane Hire as part of an organisational transformation initiative.

Other recent new customer additions include Strata Screens & Fabrication, and Ritchies Transport by new Partner Deloitte and Dexcel and Chelmer sold by Eagle Technology. Office Cleaning Supplies selected mySAP All-in-One and the SAP partner, Intelligroup. Capital Air-conditioning, Oppenheimer and Bon Pacific Trading by REALTECH, closed a very successful quarter of aggressive growth for SAP New Zealand in the SMB sector.

“The smallest and most localised businesses feel the pressure to manage their companies in a more proactive and accurate way due to growing competition and reduced profit margins,” said Geraldine McBride, Chief Executive Officer and Managing Director, SAP Australia and New Zealand. “To help meet this challenge, small and midsize businesses are using information technology to help them transition from a management style based on assumption and intuition to an analytical management style based on accurate, data-driven understanding of their business.”

Tim Cavill, SMB Director SAP Australia & New Zealand said: “SAP is seeing convincing momentum with its small and midsize business solutions. The foundation of this success is our channel strategy. The ability of our channel partners to add value over the customer life-cycle and the number of new customers wins they have made with both our mySAP All-in-One and SAP Business One products is testament to the strength of SAP’s mid-market strategy.”

SAP will continue to build strong channel relationships and leverage its leadership as the world’s leading business application vendor by investing in R&D to continue its on-going product development.