SAP Asia Pacific Japan Invests for SME Growth

Go-to-Market to Build on Recent Key Milestones, Including Industry Recognition

Auckland, New ZealandCapitalising on the unparalleled opportunities serving small and midsize enterprises (SME) together with its channel partners, SAP Asia Pacific Japan today announces the alignment of regional resources to drive continued sales momentum in the SME volume-based market. The go-to-market (GTM) investments, including the appointment of Hub SME Leaders, GTM and Operations and Enablement Leads, will further accelerate SAP Asia Pacific’s already recognised SME leadership.

More than two-thirds of SAP Asia Pacific Japan’s 2,000 new customers in the first quarter of 2007 were SMEs, with that market segment now accounting for around 50 percent of software licence revenue in the region. In 2006, SAP Asia Pacific announced its plans to more than triple its SME customer base by 2010. This rapid growth will extend SAP’s already recognised industry market share leadership.

According to the most recently released IDC Enterprise Applications Tracker for Asia Pacific excluding Japan , SAP remains the largest enterprise applications vendor in the SME market in APEJ as well as the leading application vendor selling through the VAR/VAD channel.

Investing For Growth

Under the leadership of Stephen Watts, SVP of SAP Asia Pacific Japan’s SME organisation, SAP has aligned its team to create additional opportunities for both customers and partners. The new SAP Asia Pacific Japan SME leadership team is responsible for implementing go-to-market strategies, customer and partner engagement models and a diversified partner ecosystem to deliver SAP’s expanding portfolio of solutions for SME companies. The team will oversee delivery of SAP’s full portfolio of SME solutions, including the latest version of SAP® All-in-One solutions with an enhanced user interface and the latest version of the SAP® Business One application for small businesses.

The new Asia Pacific and Japan SME organisation is committed to accelerating the growth of the SAP customer base while working closely with partners to devise and introduce innovative solutions that meet customer needs. To continue meeting these goals and add further focus to the small and midsize space, new executive appointments within SAP’s SME organisation include:

SAP Asia Pacific Japan Regional SME Leads:

• Pranay Mital: Director, SME Operations and Channel Business
• Ajit Kulkarni, Director, SME Go-to-Market
• Richard Duffy, Senior Manager, SAP Business One Strategy & Enablement
• Chris Schuler, Director, Mid-Enterprise Solutions & Enablement

SAP Asia Pacific Japan Hub SME Leads:

• Michael Reidy, General Manager, SME, SAP Australia and New Zealand
• Ronnie Sung, SME Leader, SAP Greater China
• Lee Deok Sung, SME Leader, SAP Korea
• Deb Deep Sengupta, SME Leader, SAP India
• Shyam P. Baddepudi L, SME Leader, SAP Southeast Asia
• Toshifumi Kobe, SME Leader, SAP Japan

“The appointments and formation of the new SAP Asia Pacific Japan SME organisation strengthens our growing programs to meet the evolving needs of small businesses and midsize companies,” said Stephen Watts, senior vice president SME, SAP Asia Pacific Japan.

“With these investments, we are positioned to triple our SME customer base by 2010 and, in the process, create even more outstanding opportunities for our valued partner community. SMEs in the region can look forward to a continually expanding solution portfolio and enhanced partner capabilities in 2007 and beyond.”

For more information about SAP All-in-One solutions, visit: http://www.sap.com/asia/solutions/sme/index.epx

For more information about the SAP Business One application, visit: http://www.sap.com/asia/sb/index.epx