SAP’s next-generation CRM solution now available in Australia

April 16, 2008 by SAP News 0

SAP® CRM 2007 brings the flexibility of the web and the power of end-to-end business processes to the hands of business users

Sydney, AustraliaSAP today announced the unrestricted availability of SAP CRM 2007 in Australia. With an eye toward empowering the growing business user market, this breakthrough new product has been co-innovated with leading customers and partners, and is designed to be simple and powerful to solve real business problems.

SAP CRM 2007 is now available in four markets worldwide as the default shipment for CRM. More than 200 customers in the US and Germany have already begun implementing the solution, since the December 2007 product launch in these markets. The release of SAP CRM 2007 is a further demonstration of SAP leadership in the CRM market as noted by leading analyst firms.

SAP continues to deliver on its commitment to business process innovation by providing customers with powerful enterprise software solutions to better manage relationships with customers. In addition to new capabilities such as real-time offer management, trade promotions management, business communications management and pipeline performance management, the latest release of SAP CRM features a dynamic new user interface (UI) that gives business users the power to easily access all relevant information to best serve customers.

“SAP evolves CRM beyond traditional task automation to a flexible, user-driven end-to-end business process execution platform,” said Scott Hirst, CRM Solution Architect, SAP ANZ. “SAP CRM is architected to help companies achieve a complete 360-degree view of customers. The technology helps organisations understand their customer behaviour and preferences, which enables them to develop more attractive and compelling products and services leading to competitive advantage.”

SAP announced SAP CRM 2007 at the 5th SAP Influencer Summit, held in Boston, December 4 2007. It is available on unrestricted release in four markets globally; US, Germany, Singapore and Australia.

For more information on SAP CRM, please visit www.sap.com/australia/solutions/business-suite/crm/index.epx.

About SAP® Customer Relationship Management
SAP offers market-leading customer relationship management (CRM) solutions, based on an enterprise service-oriented architecture, that help companies drive new growth, maintain competitive agility and attain operational excellence through customer-centric processes. Delivering best-in-class front-office capabilities with enabling end-to-end, industry-specific processes, the SAP® CRM application enables customers to empower their teams, delight their customers and grow their business by driving rapid user adoption and enhanced productivity. SAP CRM is one of the core applications within SAP’s Business Suite that is built upon the NetWeaver architecture. The software helps companies empower employees with the real-time information and analysis they need to gain customer insight, acquire new customers, boost customer loyalty and build lasting relationships.