Sydney, Australia — SAP today announced the appointment of Adam Edmondson as General Manager of Indirect Sales for Australia and New Zealand (ANZ). Adam joins SAP from business consulting services provider, Tectura, where he was Regional Director of Tectura South Asia.
In his new role, Adam will manage SAP’s indirect small and mid-size enterprise sales team and 28 channel partners across ANZ. Reporting to Tim Ebbeck, President and CEO of SAP ANZ, Adam and his team will work to drive SAP’s market share in the SME sector and grow business aggressively through the SAP partner network.
“SAP has ambitious 2012 growth targets and there is a strong opportunity for us to grow in the SME market,” said Edmondson. “Our focus and partnerships with industry focused channels will drive this growth, as there is demand for vertical expertise in this market. We want to drive our partners to cover the latent customer demand across industries and verticals and help them gain significant market share.”
“Moving forward, we will also be broadening our product value proposition through partners by leveraging the Business Objects assets and new products like SAP Business by Design, which will take us into new markets.”
By 2012, SAP aims to more than double its market share in the ANZ region, which includes significant growth in the small enterprise and mid-size enterprise market.
Adam Edmondson recently presented at SAP’s first annual Partner Kick Off Conference, which will be held at the start of every Australian financial year. This year, the SAP PKOC provided partners with an overview of SAP’s channel strategy, product roadmap, market segmentation and sales engagement strategy.
Adam’s previous experience includes time as Regional Director of Tectura South Asia and Managing Director of Tectura in the United Kingdom. Adam also co-founded GEM Consulting Group and was Director of Operations in the organisation.