SAP World Tour 2009 Brings “Strategies for Success in the New Reality” to Australia

SAP events in Brisbane, Sydney and Melbourne focus on the power of technology to help Australia’s Best-Run Businesses achieve clarity and thrive in the current business environment

Sydney, AustraliaMore than 700 customers, partners, influencers and prospects will convene in Brisbane, Sydney and Melbourne during August for the Australian leg of the SAP World Tour 2009. The Australian SAP World Tour events will take place in Brisbane on the 5th; Sydney on the 6th (in conjunction with the SAP Australia User Group Summit); and, Melbourne on the 11th. Taking place in more than 70 cities across 50 countries in Europe, Asia and Latin America, SAP World Tour is a premium business and technology event.

Tim Ebbeck, President & CEO, SAP Australia and New Zealand, said, “SAP World Tour 2009 is a global event, but at every stop it addresses the unique needs of companies in that particular region. In today’s business environment organisations need to see clearly, think clearly and act clearly to thrive. Gaining clarity and then acting upon it, both within their organisation and across their wider business network, will ensure that our customers become Best-Run Businesses.”

The SAP World Tour has reached more than 240,000 customers, partners and influencers in the last five years, providing businesses with information on how SAP® solutions can help companies of all sizes successfully transform business challenge into opportunity, becoming a Best-Run Business in the process. In APJ, the World Tour 2009 will cover 25 markets across the Region; it started in Hong Kong on June 11 and will finish in Karachi, Pakistan on October 7.

“In the current market, organisations are challenged more than ever to strike the right balance between reducing costs and making the targeted investments which will ensure future success,” continued Ebbeck. “The SAP World Tour 2009 provides business-oriented decision makers with valuable insights and best practices, to help them solve key business challenges. Attendees can look forward to networking opportunities, live demos of SAP solutions and briefings on customer success stories.”

This year’s SAP World Tour Australia will focus on the following topics:

  • Clear New World – outlining SAP’s new strategic initiative.
  • Seeing Clearly – highlighting the power of SAP Business Suite 7.
  • Thinking Clearly – focusing on analytics and Business Intelligence.
  • Acting Clearly – thriving in the current market conditions, using SAP SME portfolio and Best-Run Now packages.
  • Customer Clarity – SAP CRM 7.0 and CRM in SAP Business All-in-One.
  • Industry Clarity – a specific industry focus for each market.

By participating in an interactive format, including industry and product-specific breakout sessions, SAP World Tour Australia participants will learn how the SAP business software solution portfolio can help companies adapt more quickly to changing market needs, differentiate against tougher competition, execute growth strategies in an international environment and maximize results with existing resources, while continuing to concentrate on core business competencies and maintaining close customer relations.

Click here for further SAP World Tour Australia information.

Note to Editors:
The SAP World Tour Australia events in Sydney and Melbourne are open to media and analysts.