Experience the new SAP Thought Leadership in action at CeBIT Australia 2010

SAP to showcase developments in public security, transport and logistics, internet services, business intelligence and retail industries

SYDNEY, AustraliaSAP today announced its plans for CeBIT Australia (Sydney, 24-26 May 2010). SAP will showcase a number of its current solutions as well as mid-term research ideas in areas including public security, transport & logistics, cloud computing, smart sustainable cities, business intelligence and real-time personalization in retail.

The global head of SAP’s research division, Prof. Dr. Lutz Heuser, will outline a vision for ‘The Future of the Internet: a Public and Private Partnership’ in a keynote presentation as part of the CeBIT Executive Briefings on May 24th at 10.00am. The keynote will provide a glimpse of how consumers and businesses will leverage new web services and smart applications that will change the way we live and work.

SAP will also be demonstrating the Living Labs concept during CeBIT Australia. SAP Living Labs bring customers, partners, SAP researchers and developers together to investigates ideas, create scenarios and develop concept relating to future opportunities in various industry sectors. The Labs are designed to facilitate the demonstration of technological research in real-world setting with a view to turning prospective solutions into tangible products and services. Two of the sessions at the SAP booth will include introductions to the Future Retail Living Lab and the planned Transport & Logistics Living Lab.

SAP demonstrations, which are open to customers, media and partners, will take place on the SAP stand I – 7. interested parties can register via imogen.rimington@bm.com.

Demonstrations available to experience first-hand a new breed of SAP Solutions:

  • Next generation public security and emergency management

    Briefing 1: Mon 24 May, 9:30am – 11:00am

  • The smart revolution in transport and logistics

    Briefing 2: Mon 24 May, 2:30pm – 3:30pm

    Briefing 3: Mon 24 May, 3:30pm – 4:30pm

  • Innovation roadmap for SAP Business Suite – embracing cloud and virtualisation strategies

    Briefing 4: Tue 25 May, 11:00am – 12:00pm

  • New models for managing smart, sustainable cities and serving remote communities

    Briefing 5: Tue 25 May, 1:30pm – 2:30pm

    Briefing 6: Tue 25 May, 2:30pm – 3.30pm

  • The road ahead for business intelligence – trends shaping the next big wave

    Briefing 7: Wed 26 May, 10:30am – 11:30am

    Briefing 8: Wed 26 May, 11:30am – 12:30am

  • A new dawn for retailers – sensory environments and real time personalisation

    Briefing 9: Wed 26 May, 2:00pm – 3:00pm

    For media only: Tues 25 May, 12.30pm – 1.30pm
    For media only: Tues 25 May, 3.30pm – 5.00pm
    For media only: Wed 26 May, 9.30am – 10.30am
    For media only: Wed 26 May, 3:30pm – 4:30pm

Further information:

Peter Sertori, SAP Australia and New Zealand, +61 2 9935 4845, peter.sertori@sap.com
Imogen Rimington, Burson-Marsteller for SAP, +61 2 9928 1530, imogen.rimington@bm.com