SAP appoints new Head of Communications for Australia and New Zealand

Wendy Hill takes over from Peter Sertori, who moves into regional Analyst and Influencer role

SYDNEY, AustraliaSAP Australia and New Zealand (SAP ANZ) has today announced the appointment of Wendy Hill as Head of Communications, SAP ANZ. Wendy will be responsible for developing and executing integrated communications strategies, both internal and external across the ANZ region.. She will report locally to Tim Ebbeck, Managing Director, SAP ANZ and regionally to Ian Brown, Head of Communications, SAP Asia Pacific Japan, based in Singapore.

Wendy joins SAP ANZ from Verizon Business, where she was Asia Pacific Marketing Communications Manager. She has nearly 20 years experience in the IT industry, beginning her career at NCR in 1992. In 1996, she established a boutique PR agency, Bird & Hill Public Relations with partner Jeff Bird, which specialised in enterprise technology and telecommunications. In 2006, Wendy joined former agency client, Cybertrust, a specialist managed security solutions business, with responsibility for analyst relations, media management and internal communications. With the acquisition of Cybertrust by Verizon Business in 2007, Wendy became the Asia Region’s PR/AR manager, before moving into the broader portfolio of marketing communications.

“Wendy brings a wealth of experience to SAP and we look forward to her fresh perspective being incorporated into our successful public relations, internal communications and marketing programs,” said Tim Ebbeck, president and local CEO for SAP ANZ. “From her time at Verizon, as well as running her own consultancy for over a decade, Wendy has developed high level skills in all aspects of corporate communications, as well as developing successful regional campaigns for a global company.”

“SAP is the largest enterprise software provider in the world, with a mission of helping the world to run better. SAP recently acquired Sybase and is also driving innovative In-Memory computing technologies – this is a great time to be with SAP! I look forward to contributing to the company’s success, as part of the SAP ANZ team,” said Wendy.

Peter Sertori moves to Asia Region Role
Peter Sertori, the former Director of Communications for SAP ANZ, has been promoted to Director, Business Influencer & Analyst Relations, SAP Asia Pacific Japan. Peter’s new role will involve sourcing and engaging key influencers and thought leaders in the enterprise software market across the Asia Pacific Japan region. Peter will be designing and implementing an influence model to expand SAP’s communities of influence in the region. He will be working with third party experts, industry analysts, customers and partners to strengthen the knowledge base of SAP products and solutions. This will help provide SAP with insight into strategy, roadmaps, market trends as well as customer and partner priorities. Peter will continue to be based in Australia.

“Peter has been with SAP for five years and has a great deal of knowledge about the company, our customers and our partners. He is the right person to take on this role and we are thrilled he will be helping us build SAP’s knowledge networks across the region by listening to and educating our stakeholders and key influencers,” said Steve Watts, President, SAP Asia Pacific Japan.

Wendy takes over from Peter as of 2nd May 2011 and will continue to be supported by global PR agency, Burson-Marsteller.

Media Contacts:
Wendy Hill, SAP Australia and New Zealand, +61 2 9928 4503, wendy.hill@sap.com
Imogen Rimington, Burson-Marsteller for SAP, +61 2 9928 1530, imogen.rimington@bm.com