SAP appoints new leaders to deliver in-memory computing and mobility to the Australian market

Andrew Fox and Doug Gibson appointed to new roles within SAP ANZ to help deliver SAP’s mobility and in-memory products to market

SYDNEY, AustraliaSAP Australia and New Zealand (SAP ANZ) today announced the appointment of Doug Gibson as Director – High Performance Analytics and Andrew Fox as Head of Mobility and Cloud Solutions for SAP ANZ. The roles have been created to support SAP’s growing customer base in the in-memory and mobility product space and to help deliver these products to the Australian market.

SAP sees the in-memory computing market as one of the largest growth areas for the Australian software market. Globally, Gartner has recognised in-memory computing systems as one of the top 10 technology trends impacting information infrastructure in 2011 – and estimates that 30 percent of enterprises will have one or more critical applications running on an in-memory/elastic cache database over the next five years. The SAP In-Memory Appliance (SAP HANA) is the next wave of SAP’s in-memory computing technology.

Gibson highlights that SAP HANA, “enables Australian organisations to analyse business operations based on large volumes of detailed information in real time. Organisations can instantly explore and analyse all of their transactional and analytical data from virtually any data source as things happen. Data is captured in memory as business happens, and flexible views expose the information at the speed of thought.”

Gibson is returning to SAP having been Sales Director at Acxiom since March 2009. Prior to that Gibson was Director of the Product Solutions Group at SAP Australia and with SAP since 2007. Fox has been with SAP for over five years and has moved to the new role from within the ecosystem team.

According to Fox, “Across all industries, companies are realising the potential that enterprise mobility applications provide, from improving productivity and operational efficiency to enabling new ways to reach out to customers, suppliers and partners. Until recently, the use of mobility at the enterprise was limited to wireless mail and basic alerts via SMS. But with unlimited bandwidth and feature-packed devices, mobile applications and devices are now helping companies streamline their operations across all business functions. We believe SAP has what it takes to deliver on the promise of enterprise mobility – knowledge of business processes and how to import them to different mobile devices.”

“Both Doug and Andrew bring a wealth of experience from their previous roles within SAP and we look forward to using this expertise to help develop and integrate our in-memory and mobility product suite into our existing customer base and for uncovering new opportunities,” said Tim Ebbeck, President and Managing Director for SAP ANZ.

Media Contacts:

Wendy Hill, SAP Australia and New Zealand, +61 2 9928 4503, wendy.hill@sap.com

Katie Dufficy, Burson-Marsteller for SAP, +61 2 9928 1519, katie.dufficy@bm.com