SAP Business ByDesign now available to Australian businesses

Expanded eco-system of SAP partners to broaden market reach

SYDNEY, AustraliaSAP AG (NYSE: SAP) today announced the availability of SAP Business ByDesign for Australian enterprises, and Australian subsidiaries of multinational corporations running SAP. The SAP Business ByDesign solution is a fully integrated business management solution that delivers the best of SAP software, on-demand. Accessible via a web-browser and mobile devices, and localised to meet Australian regulatory requirements, SAP Business ByDesign helps manage critical processes such as financials, customer relationship management, human resources, supply chain, and project management.

Customers can select which processes they want to use and pay on a per user/month basis. Local pricing ranges from a starting point of $11 per user/month for self-service and simple data entry, through to $197 per user/month for full access to the complete, integrated on-demand suite.

“SAP Business ByDesign brings the sophistication of an SAP-built solution to Australian businesses interested in cloud and software-as-a-service to help take their business to the next step in growth,” said Tim Wilkes, ANZ Partner Manager, SAP Business ByDesign.

“The ByDesign solution offers an unprecedented level of usability with more efficient operations, better service, streamlined accounting and compliance in an offering that is fast to deploy. The CRM module can be in place and functional in a single day while an integrated end-to-end solution in as little as 12 weeks.

“Customers can decide which module they need to start with, and be confident that as their business requirements grow, additional modules can be brought online quickly, with little to no integration requirements at all,” Mr Wilkes said.

SAP ByDesign opens up new market segments for SAP in Australia, broadening the potential customer base. To boost sales and marketing of the solution, SAP is recruiting local Australian partners with experience in solution selling and delivery. “We need partners who understand the needs of Australian businesses; who can identify opportunities, and have the skills to implement and support sophisticated on-demand solutions.

“We are actively engaging with organisations who can demonstrate experience with an existing cloud service, or are well on the way to having a fully developed service,” Mr. Wilkes said.

SAP Australia has also launched the SAP Business ByDesign Australian website, where potential customers and partners can learn more about the solution, run demonstrations and find out what analysts are saying about the solution.

Additional Resources

The latest feature pack for SAP Business ByDesign delivers new enhancements, including:

  • Community-driven enhancements: SAP has continuously collected customer requirements throughout recent years; more than 500 of those requests have been incorporated into the two feature packs for SAP Business ByDesign in 2011. Based on a successful pilot program in German-speaking countries during the first half of this year, SAP is now offering a global community platform in English for its customers and partners to provide their ideas and requests for future enhancements of the solution. A Chinese version is planned for later this year.
  • Additional professional service functionality: The latest feature pack delivers further professional services functionality to address additional industry needs, which also follows the recommendation from SAP customers and partners. Key enhancements include customer contract management, support managed services and enhanced revenue recognition automation.
  • Extended flexibility through co-innovation: To continue enabling partners and customers to adapt the solution capabilities to their needs, the latest release of the SAP Business ByDesign studio expands upon the concept of co-innovation with even more development opportunities. The constantly growing SAP partner network is using this software development kit to develop and deploy customer- and industry-specific add-on functionality, using their knowledge and experience to extend the solution reach of SAP Business ByDesign.
  • Procure-to-pay with integration to SAP® Business Suite software: Subsidiaries of headquarters working with SAP Business Suite are a key target group for SAP Business ByDesign, in addition to small businesses and midsize enterprises (SMEs). SAP continues to explore further market opportunities in this area by expanding the number of preconfigured integration scenarios. A new integration scenario supports automated procurement processes between subsidiaries and headquarters. As customer orders come into a subsidiary, purchase orders can be sent electronically from the subsidiary system to SAP Business Suite software at the headquarters. Preconfigured installations offer fast, out-of-the-box integration with SAP Business Suite.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via e-mail links and subscribe to RSS feeds from SAP TV.

Follow SAP Australia on Twitter at @SAPANZ.
Follow SAP News on Twitter at @sapnews.

For more information, press only:
Wendy Hill, +612 9935 4503, wendy.hill@sap.com,