SYDNEY, Australia — The annual Interbrand report of the Best Global Brands 2011 was released on October 4 and cites that SAP’s brand value increased a remarkable 14% to $14.5 billion, adding $1.8 billion to the company’s brand value in the past year. SAP is now ranked the 24th most valued brand in the world, up from 26th place in 2010 and our highest rank ever. This puts SAP ahead of Nike and Amazon.com, and just behind Pepsi and American Express.
The report identifies that “…through its 2010 acquisitions of Sybase, SAP has become a leader in enterprise mobility, setting the stage for the growth of unwired enterprise as mobile devices continue to evolve. The “…’Run Better’ ad campaign remains a very powerful, leadership statement as it remains focused on its innovation strategy by creating game-changing, customer-centered technologies for in-memory computing, mobile, and cloud computing.”
This achievement is validation of the momentum that SAP has in the marketplace and underscores the company’s goal to reach one billion people by 2015.
This year, the study’s authors called out brands that use creativity and innovation to change the world (Apple, Coca-Cola) and acknowledged that “the boundaries between technology and people have dissolved.” This further confirms SAP’s strategy of people-to-people marketing – telling relevant stories to its audiences.
Marketing Community posting & PDF of Brand Value slides
Interbrand Best Global Brands 2011 study
Link to Brand Tools
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