Device Technologies Australia selects SAP Business Communications Management for contact centres in Australia and New Zealand

BluLeader to manage implementation and ongoing enhancement of SAP Customer Management processes and solutions at Device Technologies

Sydney, AustraliaSAP Australia has today announced that Device Technologies has selected SAP Business Communications Management for its contacts centres in Australia and New Zealand. Device Technologies is a major supplier of leading edge medical equipment and consumables to hospitals and healthcare professionals throughout Australia and New Zealand and will work with SAP implementation partner, BluLeader, to implement the solution.

Device Technologies already uses SAP ERP, CRM and Warehouse Management technology and needed a solution that could seamlessly integrate with these existing systems. SAP Business Communications Management 7.0 provides an advanced all-IP communications solution for multichannel content centres and contact-intensive, multisite organisations. It replaces traditional communications systems hardware with a software-based IP telephony solution that improves staff interactions with customers and partners. Combined with existing systems SAP BCM provides Device Technologies with an end-to-end client interaction system with full visibility of all client actions.

Device Technologies has bought 50 agent licences for its contact centres which are located in NSW, QLD VIC, SA, WA and New Zealand. The contact centres will be handling inbound and outbound call, email, fax and SMS. BluLeader will handle the implementation of the project with Device Technologies and expect to go live early in 2012.

Kevin Ryan, Managing Director Device Technologies said “SAP Business Communications Management not only provides us with the functionality required for our contact centres, it also seamlessly integrates with our existing SAP systems giving us a centralised, historical view of all customer interactions. We only have to deal with one provider and users are already familiar with the way SAP works from using existing ERP and CRM systems.”

Mark Frear, head of solution management, SAP ANZ said, “By using SAP Business Communications Management, Device Technologies will now be able to integrate its communications technology and business systems, putting in place communications enabled business processes that will enhance marketing, sales and service activities. This new implementation will mean that Device Technologies can better leverage the expertise from its entire organisation and more effectively monitor customer interaction while ensuring close integration with its existing CRM system.”

Marco Formaggio, Managing Director, BluLeader, said “As BluLeader specialises in customer facing SAP processes, we have strategically invested to build expertise in this high growth space. The strategic approach that Device Technologies took was to continue to invest in leading edge SAP technology allowing them to avoid unnecessary middleware, complex integrations and multi-vendor support models. The seamless workflow between SAP BCM and SAP CRM enables Device Technologies to continue to leverage its investment in SAP, providing them with a scalable system that can deliver significant competitive advantage.”

About Device Technologies
Device Technologies is a major supplier of leading edge medical equipment and consumables to hospitals and healthcare professionals throughout Australia and New Zealand. As an independent company we are able to source and supply the most technologically advanced medical devices and to support these with professional services and training. Information about Device Technologies is available on the Web at www.device.com.au

About BluLeader
BluLeader is the leading SAP implementation partner that specialises in the implementation and ongoing enhancement of SAP Customer Management processes and solutions, delivering high quality niche expertise in the implementation and deployment of customer facing SAP solutions.

Extensive experience in SAP CRM, ERP sales and ERP service BluLeader is able to deliver solutions that enable success in customer management. Internal quality delivery programs ensure that solutions are of high quality and that risk is managed throughout the program of work.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 172,000 customers (includes customers from the acquisition of Sybase) to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2011 SAP AG. All rights reserved.
SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via email links and subscribe to RSS feeds from SAP TV.

Follow SAP on Twitter at @SAPANZ