DB Breweries taps SAP expertise to mobilise its organisation of more than 500 and improve service to customers
Auckland — DB Breweries has moved to a comprehensive SAP enterprise mobility solution that securely provides its frontline sales staff with access to crucial business processes and data on their mobile devices.
The SAP enterprise mobility solution, delivered on schedule and on budget, is already helping DB better serve its customers, while empowering its sales force.
“Our retail customers operate in a highly competitive and low-margin environment,” says Pamela Nobbs, IS Manager at DB Breweries. “To profitably maintain the right stock and range of products, our customers have to act fast, which means we have to act faster. As a business, we only have the agility to meet our customers’ needs if we have an empowered frontline, and that’s what SAP is helping us accomplish with its mobile solutions.”
As part of a wider push to improve customer service through IT, this most recent project includes SAP Afaria to manage the company’s devices and mobile applications intelligently and securely, as well as the SAP Mobile Platform to enable staff to consume, manage and develop an array of mobile business applications.
One such mobile app, SAP Retail Execution, is helping DB Breweries’ mobilised sales reps enhance productivity by providing them with critical insights pulled remotely and in real time from the company’s existing SAP CRM system. Frontline staff also can plan visits, manage activities and tasks, conduct surveys and audits, perform compliance checks and create sales orders and returns – anywhere at any time. This cutting edge integration improves DB Breweries’ level of customer service and has been well received by customers. The company is the first in New Zealand to apply the best practices embedded in SAP Retail Execution.
“The whole mobile experience is streamlined and intuitive,” says Dan Gilbert, DB Breweries Sales Director. “Our sales team has adopted the new mobile solution quickly and is now using it to enhance the world class sales experiences we provide.”
With the support of SAP Services and product-specific rapid deployment solutions, DB Breweries went live with an end-to-end enterprise mobility solution fully integrated with its existing SAP CRM solution in three months.
“DB Breweries was looking for more than a simple mobile device management solution,” Nobbs adds. “We needed a solution that could deliver the full range of security, governance and compliance required to manage mobile applications in a corporate environment.”
Building on an end-to-end mobile strategy
With the SAP Afaria solution, DB Breweries will also introduce a bring-your-own-device option for its entire organisation of more than 500 staff. The company soon will roll out also a collection of SAP mobile applications, to help increase productivity across the business.
“Enterprise mobility isn’t just about remote access or receiving business e-mail on your smartphone,” says Selim Ahmed, head of mobility for SAP Australia & New Zealand. “Companies who understand mobile like DB Breweries are extending and in many cases re-innovating core businesses processes to bring value to their customers and their business. Only SAP has the validated leadership in both mobile device management and mobile application platforms to help businesses get their mobile strategies right – on time the first time.”
About DB Breweries
DB Breweries is one of the most well-known companies in New Zealand. Like every other brewer in the country, DB started from humble beginnings. Its first home, and that of its present Waitemata Brewery, was open farmland in Otahuhu, Auckland. DB Breweries now owns and operates four breweries in New Zealand – Waitemata Brewery (Otahuhu,Auckland), Tui Brewery in Mangatainoka, DB Draught Brewery in Timaru and Monteith’s Brewery in Greymouth. DB has a team of 500 employees spread across the country and flying the DB flag with pride. DB is a 100% owned subsidiary of Heineken International after the acquisition of Asia Pacific Breweries (APB) in 2012.
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