SAP announces new leadership to accelerate cloud and real-time business

Newly appointed general managers to build on cloud and SAP HANA platform momentum

SYDNEYSAP Australia and New Zealand today announced the appointment of two new regional general managers. These positions aim to better align SAP’s operations with the needs of businesses and governments for simpler engagements, lower cost of ownership and faster time to value.

SAP has named Tony Armfield general manager, Cloud & Line of Business Solutions, SAP Australia and New Zealand.This deep portfolio includes both cloud and on-premise solutions, including those from Ariba and SuccessFactors.

SAP has also announced Paul Muller general manager, Platform Solutions, SAP Australia and New Zealand. Muller is responsible for the local adoption of SAP’s breakthrough in-memory platform,SAP HANA as well as the company’s extensive analytics and mobile offerings.

Andrew Barkla, president and managing director, SAP Australia said, “By moving our solutions to the cloud and powering them with our in-memory platform, SAP HANA, we are accelerating Australia’s and New Zealand’s transition to the cloud and to real-time business.”

“These appointments install the right leadership to help drive this transition in the local market and bring simplification to our customers’ core technology stack, the end-user experience and how business software is consumed – so Australian and New Zealand organisations can focus on the value they provide to their customers,” he added.

Armfield brings more than 30 years’ international experience in the business-software and digital-media industries. He joined SAP Australia and New Zealand in June 2013 as area vice president for SuccessFactors. Prior to joining SAP ANZ, Armfield held senior executive positions at salesforce.com, CA Pacific and SAP UK.

Muller takes on his new role with nearly 30 years of experience in the IT field, including regional executive roles at SAP. This follows several managing director and sales leadership positions in Australia and across Asia Pacific and Japan, including Oracle, Siebel, McAfee and SolNet Solutions.

The fastest growing product in the company’s history, SAP HANA forms the heart of a business innovation platform providing seamless integration across SAP’s core applications and analytics solutions. With a mobile-first strategy for the user experience, the platform is architected to deliver a truly integrated, closed-loop experience from insight to action.

In 2013, global software revenue for SAP HANA increased 69 per cent at constant currencies to €664 million. Globally, SAP has the largest cloud subscriber base with more than 35 million cloud users worldwide.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 238,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Follow SAP ANZ on Twitter at @SAPANZ.

Media Contacts

Perry Manross

Howorth PR:
Ellen Sinclair

Any statements contained in this document made by parties other than SAP or are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements and does not necessarily agree with statements made by third parties. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.