SAP Australia and New Zealand Establishes Public Services and Financial Services Business Units

Damien Bueno and Tony Armfield appointed to lead dedicated practices

Sydney, AUSTRALIASAP today announced the establishment of a Public Services business unit in Australia, and a Financial Services business unit across Australia and New Zealand (ANZ).

The Public Services business unit will be led by Damien Bueno, who has been promoted to Executive General Manager, Public Services, SAP Australia. He will also join SAP’s Global Public Services Leadership Team. With more than 15 years’ experience assisting Federal Government customers in the areas of public administration and citizen services, Damien and his expanded team will now also deliver on the specific requirements of State and Local Governments.

Leveraging SAP’s expertise with Australia and New Zealand’s foremost financial services organisations, Tony Armfield will lead the Financial Services business unit as General Manager, Financial Services, SAP Australia and New Zealand. With more than 25 years’ experience that includes leading sales teams serving financial services customers, Tony will also join SAP’s Global Financial Services and Insurance Leadership Team.

Ninety-two per cent of the Australian and New Zealand banks in the Forbes Global 2000 are SAP customers. SAP’s Australian banking customers manage more than AUD 3.1 trillion in assets.

“Our customers demand industry expertise, and SAP has delivered exceptionally in this regard across Australia and New Zealand,” said SAP ANZ President and Managing Director John Ruthven. “With our dedicated business units, each led by seasoned industry experts, we are better poised than ever to scale our capability to the unique requirements of financial services and public services organisations.”

“Citizens now expect the same level of digital experience from government that they receive from the commercial brands they engage with,” commented Damien Bueno. “All tiers of the Australian Government are looking for ways to innovate citizen-centric services. Our dedicated Public Services business unit is set to scale the unique capabilities we deliver to our customers. Recognising the quality and innovative strength of the Australian public sector, we have also established the SAP Institute for Digital Government in Canberra, to further develop service delivery models that can be shared worldwide.”

Tony Armfield added, “Digital transformation in the financial services sector has been spurred by growing customer expectation of how to bank in the new digital economy. Moreover, serving these expectations is complex. The industry expertise SAP is able to offer, both locally and in collaboration with our global capability, will ensure our customers are successful with their deployment and use of SAP technology.”

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable approximately 300,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via email links, and subscribe to RSS feeds from SAP TV.

Follow SAP on Twitter at @sapanz

Media contacts:
Ewen Doddrell, Howorth Communications: ewen@howorth.com.au, +61 2 8281 3859, (AEDT)
Simon Gomes, SAP Australia & New Zealand: simon.gomes@sap.com, +61 400 422 069, (AEDT)

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

2016 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.