SAP and NEXTGEN establish dedicated cloud channel in Australia

SYDNEY, AUSTRALIA — SAP today announced a strategic partnership with NEXTGEN designed to fuel the Australian channel community’s capacity to grow in the cloud.

World-first SAP partner channel model to grow Australian channel cloud revenues

Through the partnership, SAP will offer a two-tier channel model whereby NEXTGEN will establish a dedicated cloud channel for the SAP Cloud portfolio in Australia, including SAP Business ByDesign, SAP S/4HANA Cloud and SAP SuccessFactors. In addition, NEXTGEN will support existing SAP partners with their transition to the cloud, helping them accelerate growth in the small and midsize businesses segment.

This is the first two-tier channel model for the SAP Cloud portfolio globally, and follows the launch of the PartnerEdge Cloud Choice model in 2016, which helps partners build and maintain a profitable cloud business.

“Our partners show time and time again their ability to deliver significant value and outcomes to the customer,” said Sumal Karu, General Manager, Global Channels and General Business, SAP Australia and New Zealand. “When combined with the rapid adoption of cloud services among local enterprises, Australia is the ideal choice to launch SAP’s first two-tier cloud channel model.”

“The market demand for cloud solutions is clear. But with this transition comes inherent challenges for partners,” commented John Walters, Group Chief Executive Officer, NEXTGEN. “The opportunity to collaborate with SAP represents a significant opportunity for NEXTGEN to support our channel partners further in their migration to cloud strategies. The combination of market demand and the exceptional cloud portfolio SAP brings to the table will enable us to help SAP partners develop new, thriving businesses and provide their customers with outstanding solutions.”

Under the model, NEXTGEN will build a dedicated practice for SAP partners. The company will be responsible for driving the recruitment of new partners, managing existing relationships, defining and executing partner enablement for the cloud, nurturing leads, providing license enablement services, and owning demand generation planning and campaigns. Members of the new model will also have access to Nextgen Create – NEXTGEN’s specialist digital and marketing agency set up exclusively for the Australian channel ecosystem.

“NEXTGEN brings proven success in cloud and an extensive partner network to deliver the support and reach we sought for launching our world-first model in Australia,” added Karu. “Working together, we are demonstrating our shared commitment to helping local partners achieve their full potential – especially in a market segment where SAP is 100 per cent committed to a cloud-only, indirect sales model.”



NEXTGEN is a pioneering IT facilitator bringing together established and emerging technologies to provide data centre and cloud-based solutions for our Channel Partners that push the boundaries of what’s possible – the next generation of IT service delivery. The business is a hub of collaboration within the supply chain that makes it easy for resellers to connect and do business with international vendors on complex and ever-changing product suites. Our unique combination of specialist knowledge, innovative technology platforms and services enables our partners and vendors to stay relevant and remain ahead in this fast changing IT environment. For more information, visit www.nextgendistribution.com.au.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 345,000 business and public sector customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

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For more information, press only:

Michael Collins, Howorth Communications for SAP Australia, +61 (0)2 8281 3801, michael@howorth.com.au, AEDT

Simon Gomes, +61 (0)2 9935 4698, simon.gomes@sap.com, AEDT