SAP and Bourne Digital open first partner-run SAP AppHaus in Australia

The Bourne Digital Experience Design Center, part of the SAP AppHaus Network, aims to solve business problems through human-centered design

MELBOURNE, Australia — SAP SE (NYSE: SAP) and Bourne Digital today announced the launch of the Bourne Digital Experience Design Center, the first partner-run SAP AppHaus in Australia, based in Melbourne.

Bourne Digital’s Experience Design Center is a creative space in which businesses co-innovate with SAP, focusing on experience design and applying a human-centered innovation approach.

The SAP AppHaus Network is a community of creative spaces run by SAP or like-minded SAP partners helping to humanise business software and helping to ensure that innovation gets into the hands of end users.

The goal of the network is to put people into the center of all engagements by leveraging SAP products and technologies. The network helps to ensure that creative spaces and innovation services are available to businesses that use SAP solutions in all regions.

(l-r) Christopher Han, VP & Head of SAP AppHaus Asia; Gavin Wood, CIO, Newcrest Mining; Selim Ahmed, Bourne Digital; Damien Bueno, SAP ANZ

“One of Newcrest’s core values is innovation and problem solving – this is critical for us to achieve the simplification of our environment to deliver safe, efficient and profitable mining,” said Gavin Wood, Chief Information & Digital Officer, Newcrest Mining. “Through working with Bourne Digital and SAP, we went through a human-centered design process involving machine learning to simplify an incredibly complicated process of lodging maintenance requests for over 200,000 assets.

He continued, “In just six weeks, we produced a native app to help ensure that maintenance requests are not missed, which helped avoid unplanned outages and safety hazards. The Bourne Digital Experience Design Center brings together the right environment and expertise to deliver innovative solutions to real business problems putting the user experience at the heart of the process. Human-centered design has already helped us achieve rapid and effective innovation — we are looking forward to seeing where this takes us next.”

“Australian businesses are increasingly seeking to re-invent their business models, simplify their business processes and differentiate their customer experience to compete on the global stage,” said Selim Ahmed, Managing Director and Founder, Bourne Digital. “The Bourne Digital Experience Design Center enables clients to co-design with industry leaders, designers and engineers to re-define their end-user experience. We are really honoured to be the first SAP AppHaus Network member in the Asia Pacific and Japan region and are excited about the growth and innovation this will bring to Melbourne.”

“Working collaboratively with our customers and partners is where incredible creativity and innovation comes from,” said Damien Bueno, President and Managing Director, SAP Australia and New Zealand. “Bourne Digital’s focus on experience and human-centered design makes it the ideal partner to run the AppHaus in this market. By bringing together business experts, designers, developers, customers, and users in a creative environment like the Bourne Digital Experience Design Center, there’s no limit to the innovation we can help our customers achieve.”

The Bourne Digital partner-run SAP AppHaus is the tenth in the global SAP AppHaus Network, including five run by SAP (Heidelberg, Palo Alto, Korea, Berlin and New York) and five run by partners (Madrid, Calgary, Minneapolis, Vienna and now Melbourne).

Across the globe, the SAP Design AppHaus Network has seen more than 55,000 visitors through its doors, including global mining corporation Vale; Boston University; Rolls-Royce Power Systems; Mercedes AMG and Daimler.

Bourne Digital Design Center, member of the SAP AppHaus Network

Set in an industrial building in Melbourne, the Bourne Digital Experience Design Center is framed by a glass atrium and is designed to foster a light and creative atmosphere.

For more information, visit Bourne Digital and the SAP AppHaus Network.

About SAP

As the cloud company powered by SAP HANA®, SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP® system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables more than 425,000 business and public customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit www.sap.com.

About Bourne Digital

Bourne Digital is a new breed of digital consultancy providing user experience design and digital solution delivery services. We specialise in enterprise innovation to extend SAP with mobile and web solutions – incubating new digital services for major Australian icons to transform and

lead in the digital era. Using our user-centric approach and partnerships with SAP, Apple, Microsoft and Telstra we are able to draw upon our deep technological knowledge to leverage innovation, creating the best experience for the user and ultimately changing the future of work. Clients include: Newcrest Mining, ANZ, Taronga Zoo, Norton Rose Fulbright, AusNet Services and RuralCo.

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For more information, press only:

Georgina Bonner, SAP ANZ, +61 430 756 469, g.bonner@sap.com, AEST

SAP News Center press room; press@sap.com

Holly Ledlin, Howorth Communications, +61 418 443 008, holly@howorth.com.au, AEST

Sophie Gamwell, Bourne Digital, +61 474765861, sophie@bournedigital.com.au, AEST

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