This week, the Australian Financial Review featured results from its annual Chanticleer CEO survey, where 33 CEOs from top Aussie companies were asked to reveal the most invaluable technology for their business.
The theme for this year’s research focused on digital transformation and innovation, with results indicating that enterprise-wide digital platforms, advanced data mining and new tools to engage customers “are set to transform businesses over the next decade”.
When asked what was the most important technology their company uses, two CEO’s named SAP systems as their favourite, making SAP the only software vendor to be named more than once.
Can you name the most important new or existing piece of technology used in your business? Why is it so critical?
Craig Drummond, Medibank
Replacing our 40-year-old mainframe with a single SAP IT system has meant we can spend more time on personalised conversations with our customers. This has changed what was a more transactional approach to a relationship with customers that is a lot more timely, meaningful and proactive.
Richard Vincent, Australian Pharmaceutical Industries
API put in the world’s first fully integrated wholesaling and retail SAP system which auto replenishes stores. This transformed our business, provided a clear strategic advantage and allowed us to grow substantially and manage costs down.
To see more, read the original story on the Australian Financial Review: 33 CEOs reveal their favourite piece of tech, December 12.