In a world of economic uncertainty, geopolitical tensions, ongoing supply chain challenges and heightened customer expectations, organisations are making moving operations to the cloud a strategic priority. In fact, recent data reveals that between 2019 and 2020, 55% of all Australian businesses reported use of paid cloud services, up from 42% in 2017–2018.

Organisations that are moving to the cloud need an agility that enables them to anticipate and address changes in real time, improve organisational productivity and drive operational efficiencies. As more and more businesses become reliant on storing and operating using data from the cloud, we cannot ignore that some organisations have already made significant investments into on-premise solutions and are now choosing to invest further in multi-cloud strategies to kick-start their journey to the cloud so as to minimise any potential data loss or downtime that could erode a competitive advantage.

This competitive advantage gained from moving to the cloud has lent itself to creating a buyer’s market in which businesses can choose to switch cloud providers depending on their business needs. While moving from one provider to another based on specialisation makes sense, it also reveals a key issue which is widely overlooked. An issue that we at SAP refer to it as the ‘data tax’.

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