Melbourne, 7 August 2025 – Artificial intelligence is no longer a futuristic concept or a niche tool – it’s becoming embedded in the everyday operations of Australian businesses. From finance to supply chain, AI is transforming how organisations operate, make decisions and deliver value.
At its flagship event SAP NOW AI Tour Australia & New Zealand, SAP SE (NYSE: SAP), today highlighted the five most widely adopted AI use cases among its Australian customers. Based on analysis of all SAP customers in Australia and New Zealand (ANZ) between May 2024 to May 2025, the most popular AI use cases in ANZ, these include:
- Automated expense generation using receipt images
- Automated invoice processing
- Expense verification and compliance checks
- Real-time alerts for supply chain disruptions
- Sales demand forecasting powered by predictive analytics
“My conversations with CEOs are increasingly revealing how they are looking to embed AI into some of the most fundamental parts of their business,” said Angela Colantuono, Managing Director, SAP Australia. “These applications are helping Australian organisations make faster, smarter decisions, reduce risk and unlock new value. But to fully realise AI’s potential, we need to invest just as much in people as we do in technology.”
Dr Catriona Wallace, AI Ethics Expert and Founder, Responsible Metaverse Alliance, who keynoted at the event shared, “AI is the number one existential risk we face today. Yet only a small fraction of Australian organisations are equipped to use it responsibly. If we want AI to drive innovation, productivity and public trust, we must move beyond ambition to action. That means embedding responsible AI frameworks that are transparent, ethical and human-centred, and doing it now, before the gap between use and governance becomes too wide to close.”
Customers and partners across Australia and New Zealand show AI momentum
From education to manufacturing, SAP partners and customers are also showcasing strong momentum in AI and cloud transformation.
La Trobe University has become the first university in the ANZ region to go live with SAP S/4HANA Cloud Public Edition leveraging the GROW with SAP transformation journey. From the move, La Trobe has been able to modernise its core operations across Finance, Procurement, Logistics, Sales, R&D Engineering and Real Estate and lay the groundwork for future innovation, including AI-driven insights and automation.
“This transformation is a major step forward in how we operate,” said Shainal Kavar, Chief Information Officer, La Trobe University. “It’s helping us simplify complexity, streamline processes, improve reporting and decision-making and free up our people to focus on higher-value work. Most importantly, it sets us up to embrace innovation and unlock the potential of AI in the years ahead.”
Lion, one of Australia and New Zealand’s leading brewers, is accelerating its cloud-first transformation with RISE with SAP on AWS. By adopting a clean core, the SAP principle of keeping core ERP system free from customisations, as well as SAP’s Business Technology Platform, Lion has improved order-to-cash cycles, scaled digital channels, and empowered teams with real-time insights. The company also partnered with SAP to build ‘Joey’, an AI-powered beer recommendation app, in under 10 days, demonstrating the speed and value of SAP’s generative AI tools.
“AI is helping us move faster, make smarter decisions, and deliver better customer experiences,” said Ram Kalyanasundaram, Group Technology and Digital Transformation Director at Lion. “It’s not just about automation, it’s about enabling our teams to focus on what matters and giving them the tools to innovate. SAP’s AI capabilities have been a game-changer in how we think, operate and grow.”
SAP Intrepid Women AI Tour 2026
SAP is also proud to announce the return of the SAP AI Intrepid Women Tour in January 2026. This four-day executive study program is designed to empower female leaders with the skills, confidence, and strategic insight to lead in the age of AI.
Following the success of the 2025 tour, the 2026 program will bring together Australia’s most influential female technology executives to explore AI innovation across SAP’s global innovation hubs.
“Less than 15% of senior AI executives are women today,” said Colantuono. “Last year’s program proved that when you bring female leaders together to build AI literacy and share experiences, the impact is extraordinary – not just for their businesses, but for the future of innovation in Australia.”
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Media Contact:
Rebecca English (+61) 438 520 181, rebec@sap.com, AEST
SAP Press Room; press@sap.com
About SAP
As a global leader in enterprise applications and business AI, SAP (NYSE:SAP) stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit www.sap.com.
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