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The Purpose-driven CFO

At SAP, our purpose is simple, help businesses run at their best so the world can run better and how I lead our finance operations in Australia and New Zealand is no different.

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Marketing in the Experience Economy

With more and more choices available to consumers, online searches are often the first step in researching potential purchases, which has made personalisation, word-of-mouth and online reviews crucial to the survival of many businesses.

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Key Barriers To Businesses Innovation

We can all agree, change is hard, as at its heart is fear and unknown risk. A risk-averse nature contributes largely to many of the abandoned or failed digital transformation attempts within businesses today.

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