Contributor Overview

Adam Winfield

Living Diversity & Inclusion at SAP: Gail Moody-Byrd

Feature Article — My first conversation with SAP digital and social channels senior director Gail Moody-Byrd, a black woman based in the heart of Silicon Valley, fell on...

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September 8, 2017 by Adam Winfield 122

Can White-Collar Apprenticeships Close the STEM Skills Gap?

Feature Article — The higher education-career template is still the undisputed way to go for many living in developed countries. In Canada, where I live, more than 2...

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June 29, 2017 by Adam Winfield 42

How Companies Can Use Social Networks to Restore a Sense of Belonging

Feature Article — The great irony of ‘social’ media is that its users, desperately seeking a renewed tribal sense of belonging in an increasingly virtual world, often end...

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June 9, 2017 by Adam Winfield 25

How Game Theory is Taking Marketing to the Next Level

Feature Article — Marketing tactics tend to stick to a tried-and-tested principle: If you’re marketing something consumers don’t need to survive, target their emotions, rather than their logic....

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May 26, 2017 by Adam Winfield 15

What Millennials Need to Know to Succeed in the Gig Economy

Feature Article — Millennials face a very different job market to the one in which boomers and the older generation Xers spent much of their working lives. Forty-five percent...

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April 17, 2017 by Adam Winfield 28