Avoid Social Media Blunders: Don’t Let This Happen to Your Company!

January 18, 2012 by Bonnie D. Graham

According to Jen McClure at Thomson Reuters, “In just a few short years, social media has evolved from being considered a fad, to a disruptive force, to a powerful new set of business tools that are being incorporated into every function of organizations as they strive to become ‘social businesses.'”

Yes, social media has changed the voices of customers and the media – whenever they’re happy or not so happy with you—from a whisper to a shout. That means your brand value can soar or stumble at the click of a Tweet. Like it or not, you need to be ready to seize the golden opportunities and manage the pitfalls, all in right-time.

If you’re not taking this paradigm shift seriously, tune in for our experts’ priceless advice as they name-drop social media blunder examples from Sears, Netflix, Dominos, BP, Gap, and other iconic brands.

Pour a cup of Joe, Earl, or OJ and join us for food for thought on Avoid Social Media Blunders: Don’t Let This Happen to Your Company!

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