B2B Buyer’s Journey and Social Media Relationships

Radiocasts | February 21, 2017 by Bonnie D. Graham

The buzz: “We doubt anyone ever chose to be a B2B sales rep because it seemed easy.” (Jesse Davis, RingDNA.com, “The 20 Best B2B Sales blogs”, April 2015)

If you’re reluctant to embrace Social Selling without assurance that it will help you build meaningful B2B relationships that impact – and even complete – the buyer’s journey, you are not alone.

We’re seeing a growing trend pigeon-holing Social Selling into the Demand-Gen stage of the sales cycle, but it might be a viable option in other stages.

The experts speak.             

Morgan Jones, Televerde Europe: “There is a principle which is a bar against all information, which is proof against all arguments, and which cannot fail to keep a man in everlasting ignorance—that principle is contempt prior to investigation.” (William Paley)

Jonathan Russell, SAP: “If I had asked people what they wanted, they would have said faster horses.” (Henry Ford, apocryphal attribution)

Kirsten Boileau, SAP: “There is no more B2B or B2C, it’s H2H – Human to Human.” (Bryan Kramer)

Join us for the B2B Buyer’s Journey and Social Media Relationships.

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