B2B Sales Winners: The Role of Innovation

Radiocasts | September 15, 2016 by Bonnie D. Graham

The buzz: “Change before you have to.” (Jack Welch)

B2B sales experts, managers and pundits typically cite an individual seller’s skill set as the reason their organizations excel.

Not anymore!

According to RAIN Group’s 2012 study of top-performing sellers, an innovation-based sales strategy is what helps increase win rates, drive long-term customer loyalty, and build collaborative buyer-seller relationships.

Does your company know this?

The experts speak.

Ago Cluytens, RAIN Group: “I know of no more encouraging fact than the unquestionable ability of man to elevate his life by conscious endeavor.” (Thoreau)

Tony Hughes, Author: “Information causes people to think but emotion causes them to act.” (Zig Ziglar)

Cian Mcloughlin, Trinity Perspectives: “70% of buying decisions are based on how customers feel they are being treated.” (Simon Sinek)

Shawn Robertson, SAP: “You can’t win in the NCAA without great athletes, but you can lose with them.” (Lou Holtz)

Join us for B2B Sales Winners: The Role of Innovation.

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