Balancing Act: Your Small Business Marketing Strategy

Radiocasts | February 23, 2017 by Bonnie D. Graham

The buzz: “Marketing is too important to be left to the marketing department.” (David Packard, HP)

Marketing is at the heart of your business success. In fact, most aspects of your business depend on it.

But to introduce your product and service to today’s socially connected, ecommerce-savvy prospects – and turn them into loyal customers who keep coming back – you need to combine and balance traditional and social marketing tactics.

Ready to learn how to allocate your marketing funds and resources?

The experts speak.

Trish Nettleship, Director, Multichannel Marketing at UCB: “Sound strategy starts with having the right goal.” (Michael Porter)

Lisa Durrett, VP & Director of Digital Services at Legacy Worldwide: “Attitude is a little thing that makes a big difference.” (Sir Winston Churchill)

Lorraine Maurice, Sr. Director of Global SME Marketing at SAP: “All progress takes place outside the comfort zone.” (Michael John Bobak)

Join us for Balancing Act: Your Small Business Marketing Strategy.

Tags: , ,

Leave a Reply