The buzz: What’s a “vacation”?
Entrepreneurs and business owners have always carried the weight of their company, with precious few days off.
But in today’s digital economy, pressure to “mind the store” is literally always-on, with customers online 24/7 from every device and location, and 74% using social networks to make a buying decision and share experiences.
How can “small players” use social selling, digital decision tools and ecommerce solutions – but retain their uniqueness – to compete with the “big kids”?
The experts speak.
Lil Mohan, University of Chicago: “The single biggest problem in communication is the illusion that it has taken place.” (George Bernard Shaw)
Max Dower, Unfortunate Portrait: “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” (Scott Cook)
Susan Reynolds, SAP: “The start-ups that do well are the ones that are working all the time.” (Sam Altman)
Join us for Becoming Digital, Staying Human: Surviving as the Always-On Entrepreneur – Part 2.