{"id":2549,"date":"2023-06-26T09:02:04","date_gmt":"2023-06-26T09:02:04","guid":{"rendered":"https:\/\/news.sap.com\/belgie\/?p=2549"},"modified":"2024-07-29T16:51:15","modified_gmt":"2024-07-29T16:51:15","slug":"soudal-volatile-customers-still-prefer-strong-brands","status":"publish","type":"post","link":"https:\/\/news.sap.com\/belgie\/2023\/06\/soudal-volatile-customers-still-prefer-strong-brands\/","title":{"rendered":"Soudal: Vluchtige klanten geven nog steeds de voorkeur aan sterke merken"},"content":{"rendered":"<p><em>Pour la version en fran\u00e7ais,\u00a0<a href=\"https:\/\/news.sap.com\/belgique\/2023\/07\/soudal-les-clients-volatils-preferent-toujours-les-marques-fortes\/?source=digitalvoicesnews&amp;campaigncode=CRM-BE23-AAA-2030918\">cliquez-ici<\/a>.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><em>De Soudal Groep is de grootste onafhankelijke Europese fabrikant van kitten, lijmen en polyurethaanschuimen voor professionele en particuliere gebruikers. Dit Belgische familiebedrijf, gevestigd in Turnhout en opgericht door Vic Swerts in 1966, is uitgegroeid tot een internationale speler en expert in chemische bouwspecialiteiten.<\/em><\/p>\n<h3><strong>De \u2018vluchtige\u2019 klant<\/strong><\/h3>\n<p>Dirk Coorevits heeft een uniek perspectief op de vluchtige klant. Niet de klant, maar de zakelijke omstandigheden veranderden. Dat betekent niet dat bedrijven hun basisbenadering van de klant moeten veranderen.<\/p>\n<p>&nbsp;<\/p>\n<section\n            data-inpsyde-embed=\"youtube\"\n            data-inpsyde-embed-atts=\"{&quot;width&quot;:640,&quot;height&quot;:960}\"\n            data-inpsyde-embed-frame=\"&lt;amp-youtube layout=&quot;responsive&quot; width=&quot;640&quot; height=&quot;360&quot; data-videoid=&quot;CSEsiAbvu7M&quot; data-param-list=&quot;PL9s7jTGm3UPR69WLvBJCDHRz0zcl4ba37&quot; data-param-index=&quot;9&quot; title=&quot;Interview with Dirk Coorevits (Soudal): The Volatile Customer&quot;&gt;&lt;a placeholder href=&quot;https:\/\/www.youtube.com\/watch?v=CSEsiAbvu7M&amp;amp;list=PL9s7jTGm3UPR69WLvBJCDHRz0zcl4ba37&amp;amp;index=9&quot;&gt;&lt;img src=&quot;https:\/\/i.ytimg.com\/vi\/CSEsiAbvu7M\/hqdefault.jpg&quot; layout=&quot;fill&quot; object-fit=&quot;cover&quot; alt=&quot;Interview with Dirk Coorevits (Soudal): The Volatile Customer&quot;&gt;&lt;\/a&gt;&lt;\/amp-youtube&gt;\"\n        ><\/p>\n<div class=\"inpsyde-embed-overlay\">\n<div class=\"inpsyde-embed-overlay-container\">\n<h3><a\n                            rel=\"noreferrer\"\n                            href=\"https:\/\/www.youtube.com\/watch?v=CSEsiAbvu7M&#038;list=PL9s7jTGm3UPR69WLvBJCDHRz0zcl4ba37&#038;index=9\"\n                            target=\"_blank\"\n                            title=\"Click to visit YouTube\"\n                        >YouTube<\/a><\/h3>\n<p>Click the button below to load the content from YouTube.<\/p>\n<div class=\"embed-options-wrapper\">\n<div class=\"play-button-outer\" data-action=\"loadThis\">\n<div class=\"play-button\" data-action=\"loadThis\"><\/div>\n<\/div>\n<p>                        <a\n                            href=\"#\"\n                            data-action=\"unlockSource\"\n                            title=\"Click here to permanently allow embeds from YouTube.\"\n                        >Always allow YouTube<\/a><br \/>\n                        <!--<button data-action=\"unlockAll\">Always load all embeds<\/button>-->\n                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div\n                data-inpsyde-embed-preview=\"youtube\"\n                style=\"\n                    max-width:640px;\n                    max-height:360px;\n                    \"\n            >        <img decoding=\"async\" src=\"https:\/\/news.sap.com\/belgie\/files\/inpsyde-embed-privacy\/youtube\/CSEsiAbvu7M.jpg\" alt=\"YouTube\"><\/p>\n<div class=\"ytp-large-play-button ytp-button\">\n            <svg height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\">\n                <path class=\"ytp-large-play-button-bg\"\n                    d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\"\n                    fill=\"#212121\"\n                    fill-opacity=\"0.8\"><\/path>\n                <path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path>\n            <\/svg>\n        <\/div>\n<\/p><\/div>\n<\/section>\n<p>&nbsp;<\/p>\n<p><strong>Lees ook:<\/strong><\/p>\n<p><a href=\"https:\/\/news.sap.com\/belgie\/2023\/05\/soudal\/https:\/news.sap.com\/belgie\/2023\/05\/soudal\/?source=digitalvoicesnews&amp;campaigncode=CRM-BE23-AAA-2030918\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2625 size-large\" src=\"https:\/\/news.sap.com\/belgie\/files\/2023\/06\/26\/Soudal-Vluchtige-klanten-geven-nog-steeds-de-voorkeur-aan-sterke-merken_1-1024x184.png\" alt=\"\" width=\"640\" height=\"115\" srcset=\"https:\/\/news.sap.com\/belgie\/files\/2023\/06\/26\/Soudal-Vluchtige-klanten-geven-nog-steeds-de-voorkeur-aan-sterke-merken_1-1024x184.png 1024w, https:\/\/news.sap.com\/belgie\/files\/2023\/06\/26\/Soudal-Vluchtige-klanten-geven-nog-steeds-de-voorkeur-aan-sterke-merken_1-300x54.png 300w, https:\/\/news.sap.com\/belgie\/files\/2023\/06\/26\/Soudal-Vluchtige-klanten-geven-nog-steeds-de-voorkeur-aan-sterke-merken_1-768x138.png 768w, https:\/\/news.sap.com\/belgie\/files\/2023\/06\/26\/Soudal-Vluchtige-klanten-geven-nog-steeds-de-voorkeur-aan-sterke-merken_1-1536x277.png 1536w, https:\/\/news.sap.com\/belgie\/files\/2023\/06\/26\/Soudal-Vluchtige-klanten-geven-nog-steeds-de-voorkeur-aan-sterke-merken_1-2048x369.png 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/> <\/a><\/p>\n<p><a href=\"https:\/\/www.sap.com\/insights\/research\/the-future-customer-experience-five-essential-trends.html?source=digitalvoicesnews&amp;campaigncode=CRM-BE23-AAA-2030918\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2626 size-large\" src=\"https:\/\/news.sap.com\/belgie\/files\/2023\/06\/26\/Soudal-Vluchtige-klanten-geven-nog-steeds-de-voorkeur-aan-sterke-merken_2-1024x210.png\" alt=\"\" width=\"640\" height=\"131\" srcset=\"https:\/\/news.sap.com\/belgie\/files\/2023\/06\/26\/Soudal-Vluchtige-klanten-geven-nog-steeds-de-voorkeur-aan-sterke-merken_2-1024x210.png 1024w, https:\/\/news.sap.com\/belgie\/files\/2023\/06\/26\/Soudal-Vluchtige-klanten-geven-nog-steeds-de-voorkeur-aan-sterke-merken_2-300x61.png 300w, https:\/\/news.sap.com\/belgie\/files\/2023\/06\/26\/Soudal-Vluchtige-klanten-geven-nog-steeds-de-voorkeur-aan-sterke-merken_2-768x157.png 768w, https:\/\/news.sap.com\/belgie\/files\/2023\/06\/26\/Soudal-Vluchtige-klanten-geven-nog-steeds-de-voorkeur-aan-sterke-merken_2-1536x314.png 1536w, https:\/\/news.sap.com\/belgie\/files\/2023\/06\/26\/Soudal-Vluchtige-klanten-geven-nog-steeds-de-voorkeur-aan-sterke-merken_2-2048x419.png 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour la version en fran\u00e7ais,\u00a0cliquez-ici. &nbsp; De Soudal Groep is de grootste onafhankelijke Europese fabrikant van kitten, lijmen en polyurethaanschuimen voor professionele en particuliere gebruikers&#8230;.<\/p>\n","protected":false},"author":4269,"featured_media":2630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4560264,4976],"tags":[5562570,5562565,5562571,5562569,5562607,5562564,5562573,5562567,5562572,5562566,5562568],"sapn-display":[5562596,5562594,4556728,5562598],"sapn-type":[4578102],"class_list":["post-2549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-klanten","category-technologie","tag-b2b","tag-ceo","tag-customer-behavior","tag-customer-loyalty","tag-digital-voices","tag-dirk-coorevits","tag-excellent-service","tag-interview","tag-quality-products","tag-soudal","tag-volatile-customer","sapn-display-artikel-hero","sapn-display-artikel-spotlight","sapn-display-homepage-hero","sapn-display-topic-hero","sapn-type-artikel"],"yoast_head":"<!-- This site is optimized with 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