{"id":1750,"date":"2021-05-26T15:37:22","date_gmt":"2021-05-26T15:37:22","guid":{"rendered":"https:\/\/news.sap.com\/belgique\/?p=1750"},"modified":"2024-07-29T15:21:53","modified_gmt":"2024-07-29T15:21:53","slug":"sap-upscale-commerce-ou-comment-deployer-une-boutique-en-ligne-innovante-en-quelques-clics","status":"publish","type":"post","link":"https:\/\/news.sap.com\/belgique\/2021\/05\/sap-upscale-commerce-ou-comment-deployer-une-boutique-en-ligne-innovante-en-quelques-clics\/","title":{"rendered":"SAP Upscale Commerce\u00a0ou comment d\u00e9ployer une boutique en ligne innovante en quelques clics\u00a0?"},"content":{"rendered":"<p><strong>La pand\u00e9mie de COVID-19 et les effets du confinement ont oblig\u00e9 un grand nombre d\u2019entreprises \u00e0 passer en ligne afin de perp\u00e9tuer leur activit\u00e9. De ce fait, plus de 20.000 nouveaux sites de e-commerce ont vu le jour en Belgique en 2020 et les achats en ligne ont augment\u00e9 de 7,5%*. Le e-commerce Belge continue donc son essor fulgurant avec une augmentation de 26% du nombre de transactions effectu\u00e9es en ligne*.<\/strong><\/p>\n<p><em><a href=\"https:\/\/news.sap.com\/belgie\/?p=1910\">Klik hier<\/a> voor de Nederlandse versie.\u00a0<\/em><\/p>\n<p>SAP a lanc\u00e9 une plateforme e-commerce, nouvelle g\u00e9n\u00e9ration, destin\u00e9e aux PME souhaitant d\u00e9velopper rapidement un site e\u2011commerce\u00a0: <strong>SAP Upscale Commerce.<\/strong><\/p>\n<p>La solution \u00ab\u00a0channel-less\u00a0\u00bb permet de d\u00e9ployer rapidement des vitrines intelligentes et optimis\u00e9es sur mobile, tablette et sur le web.\u00a0 Des \u00e9l\u00e9ments \u00e0 ne pas n\u00e9gliger pour d\u00e9bloquer de nouveaux revenus et cr\u00e9er de nouvelles exp\u00e9riences clients.<\/p>\n<p>Parmi les boutiques en ligne existantes en Belgique, 4 sur 10 ont \u00e9t\u00e9 lanc\u00e9es en 2020. SAP Upscale Commerce r\u00e9pond donc \u00e0 un besoin urgent des PME pour une solution flexible, robuste et abordable.<\/p>\n<blockquote><p><em>Avec <\/em><em>SAP Upscale Commerce<\/em><em>, les petites et moyennes structures disposent dor\u00e9navant d\u2019un outil pour r\u00e9pondre aux nouveaux besoins du consommateur Belge, qui attend une exp\u00e9rience cross-canal et personnalis\u00e9e sur chaque device. De plus, la solution est vraiment facile \u00e0 impl\u00e9menter : une ou deux semaines maximum suffisent pour mettre en ligne un site e-commerce.<\/em><\/p><\/blockquote>\n<p><strong>Flexibilit\u00e9 et rapidit\u00e9\u00a0: deux attributs essentiels de la solution SAP Upscale Commerce.<\/strong><\/p>\n<p>La solution <a href=\"https:\/\/www.sap.com\/belgique\/products\/upscale-commerce\/technical-information.html\"><strong>SAP Upscale Commerce<\/strong><\/a>, solution en mode SaaS, permet \u00e0 ses utilisateurs de lancer des nouveaux produits, tester des march\u00e9s et boutiques \u00e9ph\u00e9m\u00e8res gr\u00e2ce \u00e0 des applications optimis\u00e9es et intuitives pouvant combiner des achats en ligne et en magasin pour des exp\u00e9riences d\u2019achat multicanales. SAP Upscale Commerce b\u00e9n\u00e9ficie d\u2019une gestion avanc\u00e9e gr\u00e2ce \u00e0 l\u2019Intelligence Artificielle permettant aux clients de profiter d\u2019une exp\u00e9rience d\u2019achat unique et engageante tout en maximisant la rentabilit\u00e9 et les ventes pour la marque ou le d\u00e9taillant. La solution offre un \u00ab\u00a0mobigramme\u00a0\u00bb : une vitrine personnelle aliment\u00e9e par l\u2019intelligence artificielle qui optimise dynamiquement l\u2019assortiment de produits pour chaque visiteur.<\/p>\n<p>Les principaux avantages sont\u00a0:<\/p>\n<ul>\n<li>La cr\u00e9ation et le d\u00e9ploiement de boutique en quelques clics, sans code.<\/li>\n<li>Une approche de commerce multi-canal pour offrir une exp\u00e9rience contextuelle, personnalis\u00e9e et transparente, et ainsi maximiser les profits.<\/li>\n<li>Une exp\u00e9rience de boutique connect\u00e9e au back-office, tout en testant de nouveaux concepts de commerce rapidement, \u00e0 moindre co\u00fbt.<\/li>\n<\/ul>\n<p><strong>Une exp\u00e9rience optimis\u00e9e permettant de r\u00e9aliser des profits.<\/strong><\/p>\n<p>La solution est construite \u00e0 l\u2019aide de la technologie cloud-native sur une architecture de micro-services pilot\u00e9s par API.<\/p>\n<p>Cette configuration permet une grande flexibilit\u00e9 dans son d\u00e9ploiement et une adaptabilit\u00e9 \u00e0 tous les environnements. Ainsi, elle peut \u00eatre autonome, d\u00e9ploy\u00e9e comme une extension compl\u00e9mentaire avec d\u2019autres solutions existantes, via son propre syst\u00e8me de gestion de commande ou encore par un syst\u00e8me de gestion de commande existant.<\/p>\n<p>SAP Upscale Commerce permet de r\u00e9duire le temps de d\u00e9ploiement sur le march\u00e9 et le co\u00fbt total de possession, et de proposer des exp\u00e9riences d\u2019achat \u00e0 profit optimis\u00e9 gr\u00e2ce \u00e0 :<\/p>\n<ul>\n<li>Un d\u00e9ploiement rapide et sans code, pour proposer des exp\u00e9riences d\u2019achat r\u00e9ussies.<\/li>\n<li>Un environnement SaaS multi-tenant, toujours en service et continuellement mis \u00e0 jour.<\/li>\n<li>Une technologie int\u00e9gr\u00e9e permettant un merchandising intelligent, une personnalisation, une gestion des commandes distribu\u00e9es et la vente en continu.<\/li>\n<\/ul>\n<blockquote><p><em>Le succ\u00e8s d\u2019une entreprise repose grandement sur la qualit\u00e9 et la pertinence des exp\u00e9riences qu\u2019elle offre \u00e0 ses clients. Et c\u2019est exactement ce que propose SAP Upscale Commerce : une solution high-tech d\u2019optimisation de l\u2019exp\u00e9rience client destin\u00e9e au march\u00e9 du B2C ou du DTC.<\/em><em>\u00a0<\/em><\/p><\/blockquote>\n<p><a href=\"https:\/\/www.sap.com\/belgique\/products\/upscale-commerce\/technical-information.html\">D\u00e9couvrez-ici<\/a> ce que SAP Upscale Commerce peut faire pour vous.<\/p>\n<p>*<em>E-Commerce Barometer 2020, SafeShops &amp; The House of Marketing<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La pand\u00e9mie de COVID-19 et les effets du confinement ont oblig\u00e9 un grand nombre d\u2019entreprises \u00e0 passer en ligne afin de perp\u00e9tuer leur activit\u00e9. De&#8230;<\/p>\n","protected":false},"author":3557,"featured_media":1751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5562151],"tags":[5562293,47,5562294],"sapn-display":[5562340,5562341,45149,60294],"sapn-type":[4578049],"class_list":["post-1750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-e-commerce","tag-sap","tag-upscale-commerce","sapn-display-article-hero","sapn-display-article-spotlight","sapn-display-homepage-hero","sapn-display-topic-hero","sapn-type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SAP Upscale Commerce\u00a0ou comment d\u00e9ployer une boutique en ligne innovante en quelques clics\u00a0? - SAP Belgique News Center<\/title>\n<meta name=\"description\" content=\"SAP a lanc\u00e9 une plateforme e-commerce, nouvelle g\u00e9n\u00e9ration, destin\u00e9e aux PME souhaitant d\u00e9velopper rapidement un site e\u2011commerce\u00a0: SAP Upscale Commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/belgique\/2021\/05\/sap-upscale-commerce-ou-comment-deployer-une-boutique-en-ligne-innovante-en-quelques-clics\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SAP Upscale Commerce\u00a0ou comment d\u00e9ployer une boutique en ligne innovante en quelques clics\u00a0?\" \/>\n<meta property=\"og:description\" content=\"SAP a lanc\u00e9 une plateforme e-commerce, nouvelle g\u00e9n\u00e9ration, destin\u00e9e aux PME souhaitant d\u00e9velopper rapidement un site 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