{"id":2147,"date":"2023-07-10T06:13:07","date_gmt":"2023-07-10T06:13:07","guid":{"rendered":"https:\/\/news.sap.com\/belgique\/?p=2147"},"modified":"2024-07-29T15:13:21","modified_gmt":"2024-07-29T15:13:21","slug":"soudal-les-clients-volatils-preferent-toujours-les-marques-fortes","status":"publish","type":"post","link":"https:\/\/news.sap.com\/belgique\/2023\/07\/soudal-les-clients-volatils-preferent-toujours-les-marques-fortes\/","title":{"rendered":"Soudal : les clients volatils pr\u00e9f\u00e8rent toujours les marques fortes"},"content":{"rendered":"<p><em>Voor de Nederlandse versie,\u00a0<a href=\"https:\/\/news.sap.com\/belgie\/2023\/06\/soudal-volatile-customers-still-prefer-strong-brands\/?source=digitalvoicesnews&amp;campaigncode=CRM-BE23-AAA-2030918\">klik hier<\/a>.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><em>A propos de Soudal: le Groupe Soudal est le plus grand fabricant europ\u00e9en ind\u00e9pendant de mastics, adh\u00e9sifs et mousses de polyur\u00e9thane pour les professionnels et les particuliers. Cette entreprise familiale belge, bas\u00e9e \u00e0 Turnhout et fond\u00e9e par Vic Swerts en 1966, est devenue un acteur international et expert dans les sp\u00e9cialit\u00e9s chimiques de la construction.<\/em><\/p>\n<h3>Le client \u00ab\u00a0volatil\u00a0\u00bb<\/h3>\n<p>Dirk Coorevits a une perspective unique sur le client volatil. Pas le client, mais les conditions commerciales ont chang\u00e9. Cela ne signifie pas que les entreprises doivent changer leur approche de base envers le client.<\/p>\n<section\n            data-inpsyde-embed=\"youtube\"\n            data-inpsyde-embed-atts=\"{&quot;width&quot;:640,&quot;height&quot;:960}\"\n            data-inpsyde-embed-frame=\"&lt;iframe title=&quot;Interview with Dirk Coorevits (Soudal): The Volatile Customer&quot; width=&quot;640&quot; height=&quot;360&quot; src=&quot;https:\/\/www.youtube.com\/embed\/CSEsiAbvu7M?list=PL9s7jTGm3UPR69WLvBJCDHRz0zcl4ba37&amp;amp;enablejsapi=1&quot; frameborder=&quot;0&quot; allow=&quot;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share&quot; referrerpolicy=&quot;strict-origin-when-cross-origin&quot; allowfullscreen id=&quot;embed_7e7adeca-7f4d-4544-bf59-e5c6da142dfd&quot;&gt;&lt;\/iframe&gt;\n\"\n        ><\/p>\n<div class=\"inpsyde-embed-overlay\">\n<div class=\"inpsyde-embed-overlay-container\">\n<h3><a\n                            rel=\"noreferrer\"\n                            href=\"https:\/\/youtu.be\/CSEsiAbvu7M?list=PL9s7jTGm3UPR69WLvBJCDHRz0zcl4ba37\"\n                            target=\"_blank\"\n                            title=\"Click to visit YouTube\"\n                        >Interview with Dirk Coorevits (Soudal): The Volatile Customer<\/a><\/h3>\n<p>Click the button below to load the content from YouTube.<\/p>\n<div class=\"embed-options-wrapper\">\n<div class=\"play-button-outer\" data-action=\"loadThis\">\n<div class=\"play-button\" data-action=\"loadThis\"><\/div>\n<\/div>\n<p>                        <a\n                            href=\"#\"\n                            data-action=\"unlockSource\"\n                            title=\"Click here to permanently allow embeds from YouTube.\"\n                        >Always allow YouTube<\/a><br \/>\n                        <!--<button data-action=\"unlockAll\">Always load all embeds<\/button>-->\n                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div\n                data-inpsyde-embed-preview=\"youtube\"\n                style=\"\n                    max-width:640px;\n                    max-height:360px;\n                    \"\n            >        <img decoding=\"async\" src=\"https:\/\/news.sap.com\/belgique\/files\/inpsyde-embed-privacy\/youtube\/CSEsiAbvu7M.jpg\" alt=\"Interview with Dirk Coorevits (Soudal): The Volatile Customer\"><\/p>\n<div class=\"ytp-large-play-button ytp-button\">\n            <svg height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\">\n                <path class=\"ytp-large-play-button-bg\"\n                    d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\"\n                    fill=\"#212121\"\n                    fill-opacity=\"0.8\"><\/path>\n                <path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path>\n            <\/svg>\n        <\/div>\n<\/p><\/div>\n<\/section>\n<p>&nbsp;<\/p>\n<p><strong>D\u00e9couvrez aussi:<\/strong><\/p>\n<p><a href=\"https:\/\/news.sap.com\/belgique\/2023\/05\/soudal\/?source=digitalvoicesnews&amp;campaigncode=CRM-BE23-AAA-2030918\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2181 size-large\" src=\"https:\/\/news.sap.com\/belgique\/files\/2023\/07\/10\/Soudal-les-clients-volatils-preferent-toujours-les-marques-fortes_1-1024x184.png\" alt=\"\" width=\"640\" height=\"115\" srcset=\"https:\/\/news.sap.com\/belgique\/files\/2023\/07\/10\/Soudal-les-clients-volatils-preferent-toujours-les-marques-fortes_1-1024x184.png 1024w, https:\/\/news.sap.com\/belgique\/files\/2023\/07\/10\/Soudal-les-clients-volatils-preferent-toujours-les-marques-fortes_1-300x54.png 300w, https:\/\/news.sap.com\/belgique\/files\/2023\/07\/10\/Soudal-les-clients-volatils-preferent-toujours-les-marques-fortes_1-768x138.png 768w, https:\/\/news.sap.com\/belgique\/files\/2023\/07\/10\/Soudal-les-clients-volatils-preferent-toujours-les-marques-fortes_1-1536x277.png 1536w, https:\/\/news.sap.com\/belgique\/files\/2023\/07\/10\/Soudal-les-clients-volatils-preferent-toujours-les-marques-fortes_1-2048x369.png 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.sap.com\/insights\/research\/the-future-customer-experience-five-essential-trends.html?source=digitalvoicesnews&amp;campaigncode=CRM-BE23-AAA-2030918\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2180 size-large\" src=\"https:\/\/news.sap.com\/belgique\/files\/2023\/07\/10\/Soudal-les-clients-volatils-preferent-toujours-les-marques-fortes_2-1024x248.png\" alt=\"\" width=\"640\" height=\"155\" srcset=\"https:\/\/news.sap.com\/belgique\/files\/2023\/07\/10\/Soudal-les-clients-volatils-preferent-toujours-les-marques-fortes_2-1024x248.png 1024w, https:\/\/news.sap.com\/belgique\/files\/2023\/07\/10\/Soudal-les-clients-volatils-preferent-toujours-les-marques-fortes_2-300x73.png 300w, https:\/\/news.sap.com\/belgique\/files\/2023\/07\/10\/Soudal-les-clients-volatils-preferent-toujours-les-marques-fortes_2-768x186.png 768w, https:\/\/news.sap.com\/belgique\/files\/2023\/07\/10\/Soudal-les-clients-volatils-preferent-toujours-les-marques-fortes_2-1536x372.png 1536w, https:\/\/news.sap.com\/belgique\/files\/2023\/07\/10\/Soudal-les-clients-volatils-preferent-toujours-les-marques-fortes_2-2048x496.png 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voor de Nederlandse versie,\u00a0klik hier. &nbsp; A propos de Soudal: le Groupe Soudal est le plus grand fabricant europ\u00e9en ind\u00e9pendant de mastics, adh\u00e9sifs et mousses&#8230;<\/p>\n","protected":false},"author":4269,"featured_media":2178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3796699,4976],"tags":[5562331,5562315,5562332,5562333,5562348,5562325,5562334,5562320,5562335,5562326,5562336],"sapn-display":[5562340,5562341,45149,60294],"sapn-type":[4578049],"class_list":["post-2147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client","category-technologie","tag-b2b","tag-ceo","tag-customer-behavior","tag-customer-loyalty","tag-digital-voices","tag-dirk-coorevits","tag-excellent-service","tag-interview","tag-quality-products","tag-soudal","tag-volatile-customer","sapn-display-article-hero","sapn-display-article-spotlight","sapn-display-homepage-hero","sapn-display-topic-hero","sapn-type-article"],"yoast_head":"<!-- This site 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