Soccer team in a huddle

Brazil vs. Mexico: MVPs on the Field and the Most Talked About on Social Media

Feature Article | June 18, 2014 by Mariana Guerrero & Renata Pompeu Pividal

The much anticipated match of Brazil vs. Mexico resulted in a 0-0 draw this Tuesday. But while no goals were scored on the field, social media users have already picked their winners.


Mexican goalkeeper Guillermo “Memo” Ochoa staved off Brazil’s attack from eight shots on goal and was mentioned 627,753 times in social platforms, according to a monitoring report generated with the SAP Social Media Analytics by NetBase solution. At the end of the game (5 PM EDT), social-favorability towards the Mexican player ranked 62% for posts made in Spanish, 78% for posts in English, and -24% for posts in Portuguese.

At the same time, Brazil’s star man, Neymar Jr, was mentioned 89,174 times in social platforms. Social-favorability toward the Brazilian forward ranked 55% for posts in Spanish, 34% for posts in English, and 99% for posts in Portuguese.

Learn more: Spotlight: World Cup.

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