{"id":11704,"date":"2020-01-09T09:00:44","date_gmt":"2020-01-09T12:00:44","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=11704"},"modified":"2023-10-19T14:43:52","modified_gmt":"2023-10-19T17:43:52","slug":"o-impacto-economico-da-gestao-da-experiencia-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2020\/01\/o-impacto-economico-da-gestao-da-experiencia-bl0g\/","title":{"rendered":"O impacto econ\u00f4mico da gest\u00e3o da experi\u00eancia"},"content":{"rendered":"

Por: SAP Brasil<\/p>\n

Para al\u00e9m da satisfa\u00e7\u00e3o do cliente, a gest\u00e3o da experi\u00eancia pode impactar diretamente nos custos da sua empresa, promovendo lucratividade<\/em><\/p>\n

Colocar o cliente no centro das estrat\u00e9gias de neg\u00f3cio \u00e9 parte fundamental para quem quer sobreviver na Era da Economia da Experi\u00eancia. O impacto econ\u00f4mico disso pode chegar a valores milion\u00e1rios. Uma pesquisa recente, realizada pela Forrester Consulting para a Qualtrics, mostrou que o retorno sobre os investimentos em solu\u00e7\u00f5es para a gest\u00e3o da experi\u00eancia pode ser de 633% em tr\u00eas anos, gerando benef\u00edcios equivalentes a U$ 38,4 milh\u00f5es.<\/p>\n

Com uma cultura centrada no cliente, a economia da experi\u00eancia est\u00e1 permitindo que as empresas adaptem e expandam seus programas de acordo com as necessidades espec\u00edficas apresentadas, isso permite mais flexibilidade na hora de oferecer os servi\u00e7os e assertividade nas demandas.<\/p>\n

Com a ajuda de tecnologias que auxiliam na gest\u00e3o da experi\u00eancia, empresas obtiveram redu\u00e7\u00e3o nas despesas operacionais ao oferecerem suporte automatizado realizado a partir de a\u00e7\u00f5es previstas e planejadas. De acordo com o estudo, aprimorar a jornada do cliente foi determinante para ret\u00ea-lo e a solu\u00e7\u00e3o Qualtrics contribuiu oferecendo ferramentas para a coleta e an\u00e1lise de informa\u00e7\u00f5es essenciais, coletando informa\u00e7\u00f5es sobre compras anteriores e feedbacks. O resultado disso \u00e9 32% maior reten\u00e7\u00e3o de clientes e redu\u00e7\u00e3o de custos.<\/p>\n

A combina\u00e7\u00e3o entre dados operacionais (O), relacionados a custos, receitas e vendas, e dados de experi\u00eancia<\/a>, que buscam informa\u00e7\u00f5es para medir os sentimentos do cliente, s\u00e3o solu\u00e7\u00f5es fundamentais para direcionar o modo como a organiza\u00e7\u00e3o trabalha a partir do comportamento do cliente e de suas aspira\u00e7\u00f5es. Levando a gest\u00e3o da experi\u00eancia a um n\u00edvel mais elevado.<\/p>\n

Quanto antes voc\u00ea souber o que oferecer para o cliente, menor ser\u00e1 seu custo com pesquisa e ferramentas de an\u00e1lises anteriores. No estudo realizado pela Forrester, o c\u00e1lculo \u00e9 de U$ 1,7 milh\u00e3o que podem ser economizados com esse tipo de an\u00e1lise, j\u00e1 que as solu\u00e7\u00f5es para gest\u00e3o da experi\u00eancia geram insights em tempo real e de maneira mais \u00e1gil.<\/p>\n

Escolha estar no caminho do progresso adotando solu\u00e7\u00f5es que v\u00e3o transformar seu neg\u00f3cio. Nos canais de comunica\u00e7\u00e3o da SAP voc\u00ea pode acompanhar mais novidades sobre o assunto: Facebook\u00a0<\/a>\/\u00a0Twitter\u00a0<\/a>\/\u00a0LinkedIn\u00a0<\/a>\/\u00a0Instagram<\/a> \/ WhatsApp<\/a> \/ Youtube<\/a><\/p>\n

\u00a9 2020 SAP SE. All rights reserved. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Por: SAP Brasil Para al\u00e9m da satisfa\u00e7\u00e3o do cliente, a gest\u00e3o da experi\u00eancia pode impactar diretamente nos custos da sua empresa, promovendo lucratividade Colocar o…<\/p>\n","protected":false},"author":561,"featured_media":11705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5590831],"tags":[5589657,5590339,128578,5590076],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-11704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-customer-experience","tag-economia-da-experiencia","tag-experiencia-do-cliente","tag-qualtrics","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nO impacto econ\u00f4mico da gest\u00e3o da 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