{"id":11885,"date":"2020-02-17T12:30:41","date_gmt":"2020-02-17T15:30:41","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=11885"},"modified":"2023-10-19T14:34:17","modified_gmt":"2023-10-19T17:34:17","slug":"experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/","title":{"rendered":"Experi\u00eancia do cliente no setor varejista determina sucesso das empresas"},"content":{"rendered":"<p><em>Com o cliente no centro das estrat\u00e9gias do neg\u00f3cio, o varejo est\u00e1 crescendo ainda mais<\/em><\/p>\n<p>Empresas do setor precisam manter o foco em oferecer experi\u00eancias positivas ao cliente, tornando os processos de compra \u00e1geis, seguros e sem atrito. Esses aspectos influenciam significativamente nas decis\u00f5es de compra.<\/p>\n<p>Al\u00e9m, \u00e9 claro, da qualidade do atendimento. Funcion\u00e1rios capacitados tamb\u00e9m contribuem para que o cliente se sinta satisfeito e podem ajudar a reunir informa\u00e7\u00f5es valiosas por estarem em contato direto com ele, ajudando na coleta de dados que podem ser incorporados \u00e0 estrat\u00e9gia.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11886\" src=\"https:\/\/news.sap.com\/brazil\/files\/2020\/02\/Infogr\u00e1fico-Experi\u00eancia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas.png\" alt=\"\" width=\"1000\" height=\"1865\" srcset=\"https:\/\/news.sap.com\/brazil\/files\/2020\/02\/Infogr\u00e1fico-Experi\u00eancia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas.png 1000w, https:\/\/news.sap.com\/brazil\/files\/2020\/02\/Infogr\u00e1fico-Experi\u00eancia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-161x300.png 161w, https:\/\/news.sap.com\/brazil\/files\/2020\/02\/Infogr\u00e1fico-Experi\u00eancia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-549x1024.png 549w, https:\/\/news.sap.com\/brazil\/files\/2020\/02\/Infogr\u00e1fico-Experi\u00eancia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-768x1432.png 768w, https:\/\/news.sap.com\/brazil\/files\/2020\/02\/Infogr\u00e1fico-Experi\u00eancia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-824x1536.png 824w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Reunir e analisar dados que ajudam a medir a satisfa\u00e7\u00e3o podem contribuir com esse trabalho. O mercado digital oferece uma s\u00e9rie de solu\u00e7\u00f5es para que voc\u00ea possa coletar as informa\u00e7\u00f5es relevantes, como o <a href=\"https:\/\/www.sap.com\/brazil\/products\/experience-management-xm.html?url_id=banner-br-homepage-row1-xm-jul19r2&amp;infl=d5d04dfd-db4f-410f-b30c-e5c4346cc189?url_id=text-blogentry-innovationBlogBR-2019_blog-original-post-sapcom\" target=\"_blank\" rel=\"noopener noreferrer\">Qualtrics<\/a>, solu\u00e7\u00e3o que integra dados operacionais a dados da experi\u00eancia para que voc\u00ea obtenha informa\u00e7\u00f5es sobre os sentimentos do cliente e dos seus colaboradores.<\/p>\n<p>Conhe\u00e7a mais solu\u00e7\u00f5es para melhorar a qualidade dos servi\u00e7os e aprimorar a experi\u00eancia do seu cliente: <a href=\"https:\/\/www.facebook.com\/sapbrasil\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook\u00a0<\/a>\/\u00a0<a href=\"https:\/\/twitter.com\/SAPBrasil\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter\u00a0<\/a>\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/1115\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn\u00a0<\/a>\/\u00a0<a href=\"https:\/\/www.instagram.com\/sap_brasil\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a> \/ <a href=\"https:\/\/widget.whatsbroadcast.com\/widget_more\/a7807e0e29453c252140d96fc2d912ab\/?campaigncode=CRM-XL18-SOC-WHATSES&amp;url_id=banner-lao-homepage-whatsapp-row5-feb17r1\" target=\"_blank\" rel=\"noopener noreferrer\">WhatsApp<\/a> \/ <a href=\"https:\/\/www.youtube.com\/user\/sapbrasil\" target=\"_blank\" rel=\"noopener noreferrer\">Youtube<\/a><\/p>\n<p>\u00a9 2020 SAP SE. All rights reserved. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com o cliente no centro das estrat\u00e9gias do neg\u00f3cio, o varejo est\u00e1 crescendo ainda mais Empresas do setor precisam manter o foco em oferecer experi\u00eancias&#8230;<\/p>\n","protected":false},"author":561,"featured_media":11887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5590831,52091],"tags":[5589657,128578,16576],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-11885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","category-industrias","tag-customer-experience","tag-experiencia-do-cliente","tag-varejo","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Experi\u00eancia do cliente no setor varejista determina sucesso das 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