{"id":12048,"date":"2020-04-23T09:00:34","date_gmt":"2020-04-23T12:00:34","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=12048"},"modified":"2023-10-19T14:12:48","modified_gmt":"2023-10-19T17:12:48","slug":"estrategias-para-as-empresas-que-desejam-reforcar-a-experiencia-do-cliente-durante-a-pandemia-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2020\/04\/estrategias-para-as-empresas-que-desejam-reforcar-a-experiencia-do-cliente-durante-a-pandemia-bl0g\/","title":{"rendered":"Estrat\u00e9gias para as empresas que desejam refor\u00e7ar a experi\u00eancia do cliente durante a pandemia"},"content":{"rendered":"

Por: SAP Brasil<\/p>\n

Muitas empresas se adaptaram \u00e0 situa\u00e7\u00e3o de distanciamento e criaram maneiras de continuar pr\u00f3ximas a seus parceiros e clientes gra\u00e7as \u00e0s ferramentas digitais <\/em><\/p>\n

Os processos de neg\u00f3cio e a rotina de trabalho mudaram temporariamente e as empresas sentiram a necessidade de se adaptar para continuar atendendo seus clientes com efic\u00e1cia. Nesta situa\u00e7\u00e3o, muito planejamento e estrat\u00e9gias bem estruturadas s\u00e3o, mais do que nunca, grandes aliadas.<\/p>\n

Utilize as m\u00eddias digitais para fortalecer sua marca<\/strong><\/p>\n

A internet se tornou o meio direto de rela\u00e7\u00e3o com os consumidores. Por isso, o marketing digital \u00e9 um excelente meio para manter o contato com seu p\u00fablico. Se a empresa j\u00e1 possu\u00eda experi\u00eancia no mundo digital, vale analisar o cen\u00e1rio e identificar quais s\u00e3o os pr\u00f3ximos passos e medidas r\u00e1pidas que podem ajudar a refor\u00e7ar a presen\u00e7a da sua marca na internet. Marketplaces, ecommerce e redes sociais s\u00e3o alguns dos caminhos.<\/p>\n

Torne o contato e a venda mais satisfat\u00f3rios para o consumidor <\/strong><\/p>\n

\u00c9 fundamental que a empresa conhe\u00e7a seu p\u00fablico para que as ferramentas digitais sejam grandes potenciais de vendas. Procure escutar os consumidores para entender o que eles buscam nesse momento e criar <\/a>solu\u00e7\u00f5es r\u00e1pidas, que atendam \u00e0s necessidades<\/a>. O Whatsapp Business<\/a> \u00e9 uma ferramenta que pode impulsionar as vendas e qualificar o atendimento da sua empresa, ajudando a manter contato constante com o cliente e permitindo que voc\u00ea ofere\u00e7a um atendimento personalizado.<\/p>\n

Aproxime os consumidores atrav\u00e9s dos conte\u00fados publicados<\/strong><\/p>\n

Empresas com presen\u00e7a digital podem tornar os conte\u00fados postados cada vez mais humanos. Em um momento de tantas incertezas, essa \u00e9 uma maneira positiva de se aproximar do p\u00fablico. O foco no relacionamento em longo prazo com o cliente \u00e9 muito importante e pode ser colocado em pr\u00e1tica atrav\u00e9s do fortalecimento dos valores da marca.<\/p>\n

Sendo assim, procure publicar conte\u00fados leves, realizar posts informativos sobre a COVID-19, foque em divulgar informa\u00e7\u00f5es que incentivem a sa\u00fade e o bem-estar das pessoas, sendo tamb\u00e9m uma fonte de apoio nesse momento.<\/p>\n

Busque recursos que ajudem seu cliente a acessar seus produtos com mais agilidade <\/strong><\/p>\n

Canalize as vendas optando por solu\u00e7\u00f5es como cat\u00e1logos digitais, pequenas lojas online, perfis em marketplaces e disponibilize servi\u00e7os de entrega para proporcionar uma melhor experi\u00eancia.<\/p>\n

Pesquise ferramentas e solu\u00e7\u00f5es focadas na experi\u00eancia do cliente<\/strong><\/p>\n

Tornar cada momento importante para seus clientes \u00e9 a chave para diferenciar sua marca e manter o potencial de neg\u00f3cio mesmo em momentos de crise. Procure solu\u00e7\u00f5es focadas na gest\u00e3o da experi\u00eancia do cliente<\/a> e transforme visitantes an\u00f4nimos em clientes fi\u00e9is.<\/p>\n

Saiba mais sobre experi\u00eancia do cliente acompanhando as redes sociais da SAP: Facebook\u00a0<\/a>\/\u00a0Twitter\u00a0<\/a>\/\u00a0LinkedIn\u00a0<\/a>\/\u00a0Instagram<\/a> \/ WhatsApp<\/a> \/ Youtube<\/a><\/p>\n

\u00a9 2020 SAP SE. All rights reserved. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Por: SAP Brasil Muitas empresas se adaptaram \u00e0 situa\u00e7\u00e3o de distanciamento e criaram maneiras de continuar pr\u00f3ximas a seus parceiros e clientes gra\u00e7as \u00e0s ferramentas…<\/p>\n","protected":false},"author":561,"featured_media":12049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5590831],"tags":[5598246,5589657,128578],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-12048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-covid-19","tag-customer-experience","tag-experiencia-do-cliente","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nEstrat\u00e9gias para refor\u00e7ar a experi\u00eancia do cliente durante a pandemia<\/title>\n<meta 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