{"id":14925,"date":"2023-04-18T09:00:22","date_gmt":"2023-04-18T12:00:22","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=14925"},"modified":"2023-10-19T09:53:36","modified_gmt":"2023-10-19T12:53:36","slug":"branding-para-as-empresas-em-crescimento-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2023\/04\/branding-para-as-empresas-em-crescimento-bl0g\/","title":{"rendered":"A import\u00e2ncia do branding para as empresas em crescimento"},"content":{"rendered":"

Valores transparentes e investimento<\/i><\/em>s<\/i><\/em>\u00a0em inova\u00e7\u00e3o \u00e9 a melhor forma de se destacar no mercado.<\/i><\/em><\/p>\n

O branding tem se tornado uma estrat\u00e9gia cada vez mais necess\u00e1ria para as empresas que querem garantir um lugar competitivo no mercado. Ele vai al\u00e9m de um nome conhecido ou uma logo que se destaca, \u00e9 uma gest\u00e3o mais complexa que visa tornar os valores da empresa indissoci\u00e1veis da marca, com o objetivo de manter uma imagem positiva na cabe\u00e7a dos consumidores. Veja como utilizar o branding de maneira eficiente para atingir o p\u00fablico-alvo da sua empresa:<\/p>\n

Defina quem \u00e9 seu cliente<\/b><\/strong>
\n<\/b><\/strong>\u00c9 importante saber para quem se destina o seu produto, pois isso vai influenciar nas decis\u00f5es da empresa. De idade a renda mensal, do tipo de trabalho ao local de moradia, todas essas informa\u00e7\u00f5es s\u00e3o importantes para a constru\u00e7\u00e3o da marca, objetivos, produtos e servi\u00e7os que realmente atendam as necessidades das pessoas que devem ser atendidas pelo seu neg\u00f3cio.<\/p>\n

Tenha um nome<\/b><\/strong>
\n<\/b><\/strong>Por mais simples que possa parecer, a decis\u00e3o sobre o nome \u00e9 uma das mais dif\u00edceis no in\u00edcio do processo de constru\u00e7\u00e3o da empresa. A liberdade de escolha existe, mas \u00e9 necess\u00e1rio que ela se baseie, al\u00e9m de gosto pessoal, na identidade da marca.<\/p>\n

Crie um painel sem\u00e2ntico<\/b><\/strong>
\n<\/b><\/strong>Um painel sem\u00e2ntico serve para que se agrupe elementos, imagens, cores, humores e sentimentos que voc\u00ea deseja que estejam associados \u00e0 sua empresa. A possibilidade de visualizar tudo isso em conjunto facilita na cria\u00e7\u00e3o da est\u00e9tica associada ao seu neg\u00f3cio.<\/p>\n

Contrate um designer de marca<\/b><\/strong>
\n<\/b><\/strong>Um especialista da \u00e1rea pode te ajudar a encontrar exatamente o que voc\u00ea procura. Ent\u00e3o, procure algu\u00e9m que apresente um portf\u00f3lio com a est\u00e9tica pr\u00f3xima do que voc\u00ea deseja para que haja compreens\u00e3o do que voc\u00ea quer transmitir na imagem da sua empresa. Al\u00e9m disso, solicite um cronograma aproximado e reserve um tempo extra, porque o branding leva mais tempo do que voc\u00ea pode calcular.<\/p>\n

Al\u00e9m desses insights, \u00e9 importante considerar que a internet mudou toda a forma como os consumidores se engajam com as marcas, tornando ultrapassadas muitas das estrat\u00e9gias e estruturas tradicionais utilizadas antigamente. Dessa forma, \u00e9 imprescind\u00edvel investir no marketing digital e em tecnologias inteligentes para garantir o crescimento da sua marca. Se voc\u00ea ainda n\u00e3o sabe por onde come\u00e7ar, a SAP pode te ajudar com as\u00a0solu\u00e7\u00f5es com foco na gest\u00e3o de empresas em crescimento<\/u><\/a>.<\/p>\n

Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da SAP: \u00a0Facebook\u00a0<\/u><\/a>\/\u00a0Twitter<\/u><\/a>\u00a0<\/u><\/a>\/\u00a0LinkedIn<\/u><\/a>\u00a0<\/u><\/a>\/\u00a0Instagram<\/u><\/a><\/p>\n

\u00a9 2023 SAP SE. All rights reserved. SAP and other SAP products and services mentioned here in as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/u><\/a>\u00a0for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Valores transparentes e investimentos\u00a0em inova\u00e7\u00e3o \u00e9 a melhor forma de se destacar no mercado. O branding tem se tornado uma estrat\u00e9gia cada vez mais necess\u00e1ria…<\/p>\n","protected":false},"author":561,"featured_media":14926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[19020],"tags":[39742,5549359,270079],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-14925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pme","tag-branding","tag-empresas-em-crescimento","tag-pmes","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nBranding: neg\u00f3cios em crescimento - Sala de Imprensa SAP Brasil<\/title>\n<meta name=\"description\" content=\"O branding tem se tornado uma estrat\u00e9gia cada vez mais necess\u00e1ria para as empresas que querem garantir um lugar competitivo no mercado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/brazil\/2023\/04\/branding-para-as-empresas-em-crescimento-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A import\u00e2ncia do branding para as empresas em crescimento\" \/>\n<meta property=\"og:description\" content=\"O branding tem se tornado uma estrat\u00e9gia cada vez mais necess\u00e1ria para as empresas que querem garantir um lugar competitivo no mercado.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/brazil\/2023\/04\/branding-para-as-empresas-em-crescimento-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Imprensa SAP Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-18T12:00:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T12:53:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/brazil\/files\/2023\/03\/28\/3Blog_565x292.png\" \/>\n\t<meta property=\"og:image:width\" content=\"565\" \/>\n\t<meta property=\"og:image:height\" content=\"292\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"SAP Brasil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"A import\u00e2ncia do branding para as empresas em crescimento\" \/>\n<meta name=\"twitter:creator\" content=\"@SAPBrasil\" \/>\n<meta name=\"twitter:site\" content=\"@SAPBrasil\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"SAP Brasil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/04\/branding-para-as-empresas-em-crescimento-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/04\/branding-para-as-empresas-em-crescimento-bl0g\/\"},\"author\":{\"name\":\"SAP Brasil\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\"},\"headline\":\"A import\u00e2ncia do branding para as empresas em crescimento\",\"datePublished\":\"2023-04-18T12:00:22+00:00\",\"dateModified\":\"2023-10-19T12:53:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/04\/branding-para-as-empresas-em-crescimento-bl0g\/\"},\"wordCount\":498,\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/04\/branding-para-as-empresas-em-crescimento-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2023\/03\/28\/3Blog_1400x600.png\",\"keywords\":[\"branding\",\"empresas em crescimento\",\"PMEs\"],\"articleSection\":[\"PME\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/04\/branding-para-as-empresas-em-crescimento-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/2023\/04\/branding-para-as-empresas-em-crescimento-bl0g\/\",\"name\":\"Branding: neg\u00f3cios em crescimento - 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