{"id":17770,"date":"2024-03-28T12:31:47","date_gmt":"2024-03-28T15:31:47","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=17770"},"modified":"2024-03-28T12:31:47","modified_gmt":"2024-03-28T15:31:47","slug":"sap-business-campus-demonstra-o-poder-da-inteligencia-artificial-na-pratica","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2024\/03\/sap-business-campus-demonstra-o-poder-da-inteligencia-artificial-na-pratica\/","title":{"rendered":"SAP Business Campus demonstra o poder da Intelig\u00eancia Artificial na pr\u00e1tica"},"content":{"rendered":"<h2><em>O espa\u00e7o ter\u00e1 aplica\u00e7\u00f5es reais voltadas para uma universidade utilizando as mais avan\u00e7adas tecnologias de gest\u00e3o empresarial<\/em><\/h2>\n<p class=\"Corpo\" style=\"text-align: justify;line-height: 115%\"><span style=\"font-size: 10.0pt;line-height: 115%;font-family: 'Arial',sans-serif;color: windowtext\">A SAP, l\u00edder global de softwares corporativos, promover\u00e1 uma grande imers\u00e3o \u00e0s solu\u00e7\u00f5es em nuvem e com intelig\u00eancia artificial no SAP Business Campus, um espa\u00e7o pensado para demonstrar na pr\u00e1tica os benef\u00edcios das maiores inova\u00e7\u00f5es em gest\u00e3o empresarial e o advento da Intelig\u00eancia Artificial nos neg\u00f3cios. Correalizada pela Intel, a iniciativa ir\u00e1 demonstrar solu\u00e7\u00f5es para gest\u00e3o financeira e de neg\u00f3cios, supply chain, compras, recursos humanos e experi\u00eancia do cliente, entre outras \u00e1reas.<\/span><\/p>\n<p class=\"Corpo\" style=\"text-align: justify;line-height: 115%\"><span style=\"font-size: 10.0pt;line-height: 115%;font-family: 'Arial',sans-serif;color: windowtext\">Em um espa\u00e7o com mais de 1.000 m2, a SAP ir\u00e1 demonstrar solu\u00e7\u00f5es de neg\u00f3cios B2B tomando como base as necessidades do dia a dia de uma universidade, permitindo contato, experimenta\u00e7\u00f5es, trocas de conhecimento e de boas pr\u00e1ticas a partir de demos do portf\u00f3lio da companhia, com destaque para a IA aplicada aos neg\u00f3cios. Clientes, parceiros e convidados v\u00e3o mergulhar no mundo da inova\u00e7\u00e3o e da transforma\u00e7\u00e3o digital para otimizar processos, aumentar a produtividade de suas equipes, alcan\u00e7ar insights valiosos e dedicar mais tempo para an\u00e1lise de dados, estrat\u00e9gias mais assertivas e escalabilidade de resultados comerciais.<\/span><\/p>\n<p class=\"Corpo\" style=\"text-align: justify;line-height: 115%\"><span style=\"font-size: 10.0pt;line-height: 115%;font-family: 'Arial',sans-serif;color: windowtext\">\u201cVivemos um momento em que a IA desafia a todos. Nosso papel no SAP Business Campus \u00e9 desmistificar essa tecnologia. Queremos levar as pessoas a aprender e testar na pr\u00e1tica, atendendo a uma grande demanda do mercado por clareza neste momento de disrup\u00e7\u00e3o\u201d, explica Gustavo Segre, vice-presidente de Marketing da SAP Brasil. \u201cOs visitantes do SAP Business Campus ter\u00e3o a oportunidade de aprender na pr\u00e1tica como manter seus neg\u00f3cios na vanguarda da tecnologia.\u201d<\/span><\/p>\n<p class=\"Corpo\" style=\"text-align: justify;line-height: 115%\"><span style=\"font-size: 10.0pt;line-height: 115%;font-family: 'Arial',sans-serif;color: windowtext\">Para a presidente da Intel Brasil, Claudia Muchaluat, a correaliza\u00e7\u00e3o dessa iniciativa em parceria com a SAP \u00e9 uma oportunidade estrat\u00e9gica de aproximar parceiros, academia e sociedade em prol da inova\u00e7\u00e3o. \u201cA Intelig\u00eancia Artificial est\u00e1 se tornando cada vez mais popular a cada dia, e o SAP Business Campus oferece a oportunidade de experiment\u00e1-la de perto, na pr\u00e1tica, incluindo nossas solu\u00e7\u00f5es de IA nos processadores Intel Core Ultra e Intel Xeon. Agrade\u00e7o aos nossos parceiros por confiarem na Intel para impulsionar seus neg\u00f3cios\u201d, conclui.<\/span><\/p>\n<p class=\"Corpo\" style=\"text-align: justify;line-height: 115%\"><span style=\"font-size: 10.0pt;line-height: 115%;font-family: 'Arial',sans-serif;color: windowtext\">O evento oferece um ambiente criativo e despojado, com total liberdade para desconstruir e construir expertise. De forma leve, o p\u00fablico poder\u00e1 checar por exemplo como solu\u00e7\u00f5es de cadeia de suprimentos v\u00e3o entregar recomenda\u00e7\u00f5es assertivas para itens de compra e venda do restaurante da universidade, informa\u00e7\u00f5es antecipadas sobre as condi\u00e7\u00f5es de estoque e capacidade produtiva, sempre de olho na rentabilidade.<\/span><\/p>\n<p class=\"Corpo\" style=\"text-align: justify;line-height: 115%\"><span style=\"font-size: 10.0pt;line-height: 115%;font-family: 'Arial',sans-serif;color: windowtext\">No tema de experi\u00eancia do cliente, o p\u00fablico acompanhar\u00e1 todo o movimento omnichannel de capta\u00e7\u00e3o e ativa\u00e7\u00e3o de demandas de alunos com suporte de solu\u00e7\u00f5es SAP. A din\u00e2mica passar\u00e1 pela orquestra\u00e7\u00e3o de dados a partir do hist\u00f3rico e de movimentos de abordagem e engajamento (o programa ir\u00e1 elaborar automaticamente e-mails marketing personalizados, a partir de informa\u00e7\u00f5es de propens\u00e3o de compra, ou se o cliente gosta ou n\u00e3o de receber pop-ups<\/span><span style=\"font-size: 10.0pt;line-height: 115%;font-family: 'Arial',sans-serif\">, por exemplo).<\/span><\/p>\n<p class=\"Corpo\" style=\"text-align: justify;line-height: 115%\"><span style=\"font-size: 10.0pt;line-height: 115%;font-family: 'Arial',sans-serif;color: windowtext\">Em gera\u00e7\u00e3o de receitas, as solu\u00e7\u00f5es SAP v\u00e3o apontar os cursos mais rent\u00e1veis, far\u00e3o an\u00e1lises preditivas geradas por IA olhando para o faturamento e o lucro. Sob a perspectiva imagin\u00e1ria do planejamento para a constru\u00e7\u00e3o de nova unidade, a solu\u00e7\u00e3o ir\u00e1 fazer estimativas de custos, conex\u00e3o com compras para automa\u00e7\u00e3o do pagamento de faturas e atuar\u00e1 rastreando a certifica\u00e7\u00e3o de mat\u00e9ria prima ao invent\u00e1rio da pegada de carbono, providenciando relatos de sustentabilidade.<\/span><\/p>\n<p class=\"Corpo\" style=\"text-align: justify;line-height: 115%\"><span style=\"font-size: 10.0pt;line-height: 115%;font-family: 'Arial',sans-serif;color: windowtext\">A agenda de atividades ser\u00e1 intensa, com sess\u00f5es de demonstra\u00e7\u00e3o, workshops e palestras, fechadas para convidados da SAP. A expectativa \u00e9 que o espa\u00e7o receba at\u00e9 2,5 mil l\u00edderes de neg\u00f3cios de empresas de todos os tamanhos, representando os principais setores da economia nacional.<\/span><\/p>\n<p class=\"Corpo\" style=\"text-align: justify;line-height: 115%\"><span style=\"font-size: 10.0pt;line-height: 115%;font-family: 'Arial',sans-serif;color: windowtext\">Al\u00e9m da Intel, correalizadora do evento, diversas empresas parceiras SAP est\u00e3o envolvidas nesse projeto: Accenture, Cast Group, Delaware, Discover, Exed Consulting, GET, Grupo Intelsis, Intelligenza, Meta, Numen IT, Seidor, Sinch, SNP, Southend [Gyansys], Sovos, Stratesys e Vistex.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O espa\u00e7o ter\u00e1 aplica\u00e7\u00f5es reais voltadas para uma universidade utilizando as mais avan\u00e7adas tecnologias de gest\u00e3o empresarial A SAP, l\u00edder global de softwares corporativos, promover\u00e1&#8230;<\/p>\n","protected":false},"author":137,"featured_media":17771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[12872,52857,5599814],"tags":[47,213090,5599963,59127],"sapn-display":[5599931,48431,48433],"sapn-type":[4446],"class_list":["post-17770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","category-solucoes","category-tecnologia","tag-sap","tag-sap-brasil","tag-sap-business-campus","tag-solucoes-em-nuvem","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - 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