Deal Grants SAP Category Exclusivity, Rights to Use NFL Logos and Trademarks in Marketing and Advertising; Will Deliver Cutting-Edge Technology to Redefine Game Day Experience for NFL Fans
NEW YORK — The National Football League and SAP AG (NYSE: SAP) today announced a new multiyear marketing sponsorship that will make SAP the Official Cloud Software Solutions, Business Software and Business Analytics Software Sponsor of the NFL. The sponsorship will allow SAP to redefine the fan experience with innovative technology for the most passionate fan base in all of sports.
The NFL will utilize cloud solutions from SAP to support the continued innovation and enhancement of NFL.com’s Fantasy Football platform. Through the implementation of on-demand SAP® solutions, SAP and the NFL will team up to deepen the NFL.com Fantasy Football experience, providing fans with enhanced analytics and functionality within the game.
“We are excited to team with SAP as we continue working to improve the fan experience,” said Brian Rolapp, COO of NFL Media. “SAP will help us develop new and innovative ways for our fans to connect with NFL football using statistics and analysis.”
“The National Football League sets a standard in consistently delivering game-day excitement for its fans,” said Jonathan Becher, chief marketing officer, SAP. “SAP is proud to join the NFL in re-imagining the fan experience through innovation. Together, we will connect fans in new ways and allow them to experience the NFL like never before.”
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