SAP Introduces SAP HANA® Cloud, One of the Industry’s First In-Memory Cloud Platforms

First Offerings Available: SAP NetWeaver® Cloud Service and SAP HANA® One Platform on Amazon Web Services

LAS VEGASSAP AG (NYSE: SAP) today unveiled its plans for SAP HANA® Cloud, a next-generation cloud platform based on breakthrough in-memory technology. As part of SAP HANA Cloud, the company also announced the general availability of SAP NetWeaver® Cloud, an open standards-based application service, and SAP HANA® One , a deployment of SAP HANA certified for production use on the Amazon Web Services (AWS) Cloud, as the first offerings based on SAP HANA Cloud. The announcement was made at SAP® TechEd 2012, being held October 16-19 in Las Vegas.

SAP HANA Cloud is planned to include several key offerings:

  • SAP HANA® AppServices in SAP HANA Cloud is a service that aims to allow developers to create next-generation applications using native SAP HANA, Java and other rapid-development services. A robust set of shared services are planned to provide comprehensive support for portals, integration, mobile, analytics, collaboration and commercial services beside unified cloud enablement and life-cycle management.
    • SAP NetWeaver Cloud is the first application service within SAP HANA Cloud that is generally available to customers and partners. With the platform, customers and partners can rapidly create powerful Java-based applications with consumer-grade experiences on mobile and portal, integration to on-premise and other cloud applications and the reassurance of secure deployment and management delivered by SAP.SAP NetWeaver Cloud enables over 9 million Java developers who want an open, flexible platform to easily and successfully build enterprise applications using the most popular Web and mobile frameworks. SAP also announced the availability of free, unlimited developer licenses for SAP Netweaver Cloud, removing the previous 90-day restriction in a sign of its growing commitment to the developer community.
  • SAP HANA® DBServices in SAP HANA Cloud aims to provide database-as-a-service in the cloud.The first offering based on SAP HANA Cloud is SAP HANA One, a deployment option for the SAP HANA platform on AWS. SAP HANA One can be deployed for production use with small data sets, in minutes, opening a door to starter projects from customers, ISVs and startups. (For more information, see: “SAP Brings Massive Scale to SAP HANA Platform.”)
  • “With the announcement of SAP HANA Cloud, we are paving the way for developers to build impactful applications in the cloud with embedded analytics and the massive speed of SAP HANA,” said Vishal Sikka, member of the SAP Executive Board, Technology and Innovation. “Customers and partners will be able to build applications that meet the needs of the new reality – lightning fast, instant mobile access, deep analytics with delightful user experience. Putting SAP NetWeaver Cloud into the hands of developers today is a far-reaching first step toward that vision.”

    Customers and Partners Use SAP NetWeaver Cloud to Build Innovative Applications Today
    Using the open standards-based platform, SAP customers and partners are now building impactful applications across a wide range of industries and use cases. Mobile-ready Web and portal applications can be built to engage with a company’s mobile workforce, including customers, partners and employees. Using the SAP NetWeaver® Cloud portal, line-of-business users can create attractive external or internal sites and bring together social, unstructured and structured content with minimal IT involvement. Business users can deliver innovation, collaboration and agility in a secure, scalable and transparent manner.

    “At Phoqus, we are excited about the opportunity to deliver breakthrough, cloud-based solutions for the healthcare industry on top of the SAP NetWeaver Cloud platform,” said John Koole, managing director, Phoqus. “The platform has sophisticated user interface and portal capabilities coupled with native integration with back-end enterprise resource planning systems. This has allowed us to deliver a set of highly functional products that enables a rich engagement experience for patients with their healthcare providers.”

    Open Platform for Native, Non-Disruptive Integration
    To avoid disruption and protect customers’ investments, SAP NetWeaver Cloud enables seamless integration with SAP and non-SAP systems, either on premise or cloud-based, utilizing the connectivity service. Users can store data-intensive information using the available relational data persistency service, SAP® Sybase® Adaptive Server Enterprise or SAP HANA. Developer licenses, including development tools and resources, are available through the “SAP NetWeaver Cloud Developer Center.”

    SAP Lets ISVs Benefit from Growing Cloud Opportunities
    The cloud application services market is growing rapidly — four times the rate of the on-premise applications market. It is expected to gross over US$25 billion in subscription sales by 2016.1 Continuing a deep commitment to the ecosystem, SAP helps independent software vendor (ISV) partners take advantage of this huge market opportunity to develop, deploy, market and sell cloud application offerings on SAP® Store, and reach the massive installed base of more than 195,000 SAP customers.

    To learn more about SAP HANA Cloud and the first offerings, visit SAP HANA Cloud page on Developers can receive a comprehensive overview and demo of SAP NetWeaver Cloud by attending the webcast, “Time to Get Your Cloud On,” scheduled for Oct. 24, 2012, at 8:00 a.m. PDT.

    For announcements, blog posts, videos and other coverage during SAP TechEd, visit the Events Newsroom.

    1IDC, “Worldwide and Regional Public IT Cloud Services 2012–2016 Forecast”

    SAP® TechEd 2012 in Las Vegas, Madrid, Bangalore, and Shanghai
    SAP customers, partners, and technical experts are expected to convene at SAP® TechEd 2012, the company’s premier technical conference. Hands-on workshops, demo-driven lectures, and Q&A sessions on the latest developments in analytics, mobile, cloud, database, and in-memory computing enable SAP TechEd attendees to enhance their skills while making valuable connections with peers and IT experts from the SAP community. SAP TechEd is being held in Las Vegas, Nevada, from October 15-19, and will be held in Madrid, Spain, from November 13-16; Bangalore, India, from November 28-30; and Shanghai, China, from December 4-5. Follow SAP TechEd on Twitter at @SAPTechEd and join the conversation at #SAPTechEd.

    Note to Editors:
    Webcasts, announcements, media roundtables, keynote presentations and blog posts from SAP TechEd will be available in the Events Newsroom at: To preview and download broadcast-standard stock footage and press photos digitally, please visit On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit From this site, you can embed videos into your own Web pages, share video via email links, and subscribe to RSS feeds from SAP TV. Follow SAP on Twitter at @sapnews.

    About SAP
    As market leader in enterprise application software, SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 195,000 customers (includes customers from the acquisition of SuccessFactors) to operate profitably, adapt continuously, and grow sustainably. For more information, visit

    Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

    ©2012 SAP AG. All rights reserved.
    SAP and the SAP logo are registered trademarks of SAP AG in Germany and other countries. Business Objects and the Business Objects logo are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company. Sybase and the Sybase logo are registered trademarks of Sybase Inc. Sybase is an SAP company. Crossgate is a registered trademark of Crossgate AG in Germany and other countries. Crossgate is an SAP company.

    For customers interested in learning more about SAP products:
    Global Customer Center: +49 180 534-34-24
    United States Only: 1 (800) 872-1SAP (1-800-872-1727)

    For more information, press only:
    Cathrin von Osten, +49 (6227) 7-63908,, CET
    Samantha Finnegan, +1 (650) 276-9350,, PDT

    SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT;