SAP to Host Press Conference and Financial Analyst and Investor Program from SAPPHIRE® NOW

ORLANDO, Fla.SAP AG (NYSE: SAP) invites press, bloggers and analysts to attend its press conference and financial analyst and investor program at SAPPHIRE® NOW, being held in Orlando from May 14-16.

SAP Press Conference with Co-CEOs Bill McDermott and Jim Hagemann Snabe
Wednesday, May 15: 11:00 a.m. – 12:00 p.m. EDT / 5:00 p.m. – 6:00 p.m. CET
The session will be broadcast via the virtual platform: and streamed on the SAP Newsroom:
Questions can be sent to
Replay information will be available on the  SAP Newsroom.

SAP Financial Analyst and Investor Program
Wednesday, May 15: 1:00 p.m. – 3:00 p.m. EDT / 7:00 p.m. – 9:00 p.m. CET
The webcast, both audio and video, will be available at as well as a telephone conference
Questions can be submitted to or through the telephone conference

For announcements, blog posts, videos and other coverage during the event, visit the SAP Newsroom. Follow on Twitter at @sapnews, @sapinvestor and @SAPPHIRENOW. Join the conversation with the hashtag #SAPPHIRENOW.

SAP press announcements from the event are expected to be issued at 8:30 a.m. EDT / 2:30 p.m. CET on Tuesday, May 14 and Wednesday, May 15, and at 8:00 a.m. EDT / 2:00 p.m. EDT on Thursday, May 16.

SAP will host additional activities that will be available on the Global Communications Center channel at as well as streamed live on the SAP Newsroom. These activities include:

  • Innovation in the Sports Industry with SAP Co-CEO Bill McDermott
    • Tuesday, May 14, 11:00 a.m. – 12:00 p.m. EDT
  • SAP Mobile Security Press Conference with Sanjay Poonen, president of Mobile Division, SAP
    • Tuesday, May 14, 2:30 p.m. – 3:30 p.m. EDT
  • Executive Q& A with Vishal Sikka, member of Executive Board, SAP AG, Technology & Innovation
    • Thursday, May 16, 11:00 a.m. – 12:00 p.m. EDT

Those unable to attend SAPPHIRE NOW in-person will be able to participate in the event online through an enhanced, interactive experience virtually. Visit

To preview and download broadcast-standard stock footage and press photos digitally, please visit

To view video stories on diverse topics, visit From this site, you also can embed videos into your own Web pages, share video via email links and subscribe to RSS feeds from SAP TV.

For more information, press only:
Jim Dever, +1 (610) 661-2161,, EDT
Kate McNeel, +1 (484) 624-2256 ,, CDT
SAP Press Office: +1 (610) 661-3200,, EDT
SAP Press Office: +49 (6227) 7-46315,, CET

For more information, financial community only:
Scott Smith, +1 (650) 461-2905 ,, PDT

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 238,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

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