SAP NEWSBYTE — SAP AG (NYSE: SAP) today announced that Sri Lanka’s national mobile service provider, Sri Lanka Telecom Mobitel, has chosen IPX services from SAP® Mobile Services, a division of SAP, to deliver a superior 3G and 4G-LTE roaming experience to customers. Through this agreement, Mobitel can interconnect with other mobile service providers around the globe to deliver an enhanced roaming experience over the IPX network from SAP. Mobitel chose SAP Mobile Services due to its strong and growing base of LTE operators.
“With the advent of 3G and 4G-LTE services, there has been an exponential growth in the volume of data being consumed over mobile networks,” said Nalin Perera, senior general manager of Marketing, Sri Lanka Telecom Mobitel. “Today customers expect the same level of data connectivity when at home and abroad. SAP’s IPX network will connect us to a larger community of service providers. This will help us mutually enhance our customers’ mobile roaming experience by allowing them to access data over these networks while roaming and vice-versa.”
South Asia is one of the fastest growing emerging markets and with the mobile phone as the primary source of communication and information, mobile data use is both rising and key for the region’s development. The South Asian market will benefit from SAP’s extensive community of operators, enabling mobile operators such as Mobitel to expand their international reach as soon as they become part of the company’s global LTE roaming community.
“Sri Lanka’s telecommunications industry, especially its mobile telephony sector, is one of the more evolved in the region, offering 4G-LTE services ahead of its regional peers,” said Matthew Tonkin, vice president, IPX, SAP Mobile Services. “Having worked with Mobitel since 2004, we welcome them into our global LTE roaming community. We remain committed to expanding this community even further and driving innovation that provides the highest value to mobile operators.”
Sri Lanka Telecom Mobitel, the country’s national mobile service provider, is a fully-owned subsidiary of Sri Lanka Telecom. The company offers mobile telephony services, high-speed broadband, enterprise solutions, IDD services and a host of value-added services. Mobitel’s coverage spans the entire island, with international roaming available in more than 400 networks worldwide and a customer base exceeding 4 million.
SAP Mobile Services is the global leader in mobile interconnection and mobile consumer engagement services. It provides mobile operators with unparalleled capabilities in global messaging interconnect, data roaming and an array of IPX-based services and enables enterprises to engage with their consumers through innovative mobile marketing and communication solutions. SAP Mobile Services processes 1.8 billion messages per day, reaching more than 990 operators and 6.1 billion subscribers across 210 countries.