SAP Leads Burgeoning Mobile Enterprise Application Development Platform Market

SAP NEWSBYTEWith the mobile enterprise application development platform market poised to flourish over the next five years, IT market research advisory firm IDC has recognized SAP AG (NYSE: SAP) as the market share leader by revenue in its latest market share analysis. The “Worldwide Mobile Enterprise Application Development Platform 2013–2017 Forecast and 2012 Vendor Shares” report highlights SAP® Mobile Platform as capturing nearly 49 percent of the mobile enterprise application development platform (enterprise MADP) market with the nearest competitor having less than 5.8 percent share in 2012.¹

According to IDC, “driven by major technology trends in consumer and enterprise markets, the Enterprise MADP software market is in a period of rapid growth. In 2012, IDC believed the total market reached a size of $938.5 million dollars. By 2017, the market will experience a 38.7 percent CAGR to reach $4.8 billion.”

“In 2013, organizations are truly beginning to embrace enterprise mobility and are eager to build applications that improve customer engagement and employee productivity,” said Stacy Crook, research director, Mobile Enterprise Research, IDC. “In our most recent mobile enterprise survey, we found that the majority of companies today are or plan to invest in some kind of mobile application development platform, and that the apps they are building represent a broad mix of employee, customer and partner facing apps. While there is no one size fits all approach to mobile application development, we are seeing a growing number of organizations choose to buy a comprehensive mobile enterprise application development platform that includes front end, middleware and integration components.”
As referenced in this market study, IDC believes key defining elements of SAP Mobile Platform include:

  • Business to consumer applications that can be connected to any SAP or non-SAP data sources, with mobile platform support for iOS, Android, BlackBerry, Windows, Windows Phone 8 and Windows 8 devices
  • Version 3.0, which focuses on platform extensibility and developer productivity by supporting a greater range of open standards and open source technologies, such as OData, REST APIs, WebSockets, OSGi, HTML5 and Apache Cordova, and by offering common SDKs across different application architectures, including a WYSIWYG development environment for HTML5 apps
  • Analytics supported by the underlying SAP HANA® platform, 3D visualization and support for third-party libraries to implement advanced capabilities such as augmented reality
  • A cloud version powered by the SAP HANA® Cloud Platform

This latest distinction follows SAP’s leadership for the 12th consecutive year in IDC’s “Worldwide Mobile Enterprise Management Software 2013 – 2017 Forecast and 2012 Vendor Shares” report², which highlights the SAP® Afaria® mobile device management solution as holding 14 percent market share.

“Our continued mobile leadership designations from the industry’s top analyst firms demonstrate SAP’s vision and innovation are directly in line with customer needs,” said Anthony Reynolds, senior vice president, Worldwide Mobile Sales and Solutions, SAP. “From apps to cloud to Big Data and analytics, mobile is embedded in everything we do. Our unmatched mobile platform and broad expertise across business and consumer focused mobile applications puts us in the best position to serve as a strategic partner to our customers. We develop strong business cases backed by global-class technology for mobile implementations with consideration to their broader and future needs.”

Read the full IDC Enterprise MADP report here. Read the full IDC MEM report here.

For more information, visit the SAP Newsroom. Follow SAP on Twitter at @sapnews.

Media Contacts:
Scott Malinowski, +1 (617) 538-6297,, EST

¹ IDC “Worldwide Mobile Enterprise Application Development Platform 2013–2017 Forecast and 2012 Vendor Shares” by Stacy K. Crook, November 2013, IDC #244418

² IDC “Worldwide Mobile Enterprise Management Software 2013 – 2017 Forecast and 2012 Vendor Shares” by Stacy K. Crook, Stephen D. Drake, Ben Hoffman, June 2013, IDC #241650
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